The fractional support that moves your business forward
Get matched with vetted, US-based Executives, Specialists, and EAs who bring strategy, systems, and execution to your business.
Support that flexes with your business
Fractional Executives (CXOs)
Strategic leadership without the full-time cost.
Our fractional COOs and CMOs help you clarify priorities, streamline operations, and build the systems that power sustainable growth.
Specialists (Individual Contributors)
Expert execution for high-impact initiatives.
From marketing and automation to design, video editing, and more, our Specialists provide the deep expertise you need to move key projects forward.
Executive Assistants (Generalists)
Your operational backbone.
EAs handle communication, coordination, documentation, and day-to-day workflows. They also know when to pull in a Specialist or Executive to ensure the work is done at the right level.
What we help with
Your fractional team supports the areas that matter most — from strategy and leadership to execution and daily operations. Here's how we typically help:
Strategy & Leadership
Fractional executives create clarity and direction.
Examples: planning and prioritization, systems design, operational strategy.
Marketing, Content & Growth
Specialists move key initiatives forward with deep expertise.
Examples: content creation, email marketing, SEO optimization.
Automation & Technology
Leverage automation, integrated systems, and smart tooling to scale your operations.
Examples: CRM setup and optimization, workflow automation, reporting, and system integrations.
Operations & Executive Assistance
Keep your business running smoothly day to day.
Examples: inbox and calendar management, documentation, coordination, SOPs.
Your Strategic Delegation Plan outlines the right mix of support based on your goals, so you're never limited to a single skill set or role.
A flexible model designed for modern business
Your fractional support is built around one simple monthly Talent Budget. Instead of hiring by the hour or by the role, you get a flexible mix of Executives, Specialists, and EAs — based on the recommendations in your Strategic Delegation Plan.
Your Monthly Talent Budget Includes:
- ✓ Curated matching across all three talent levels
- ✓ Weekly progress + budget reports
- ✓ The ability to scale your budget up or down
- ✓ Monthly rollover of unused budget
- ✓ The option to add Flat-Rate Projects as needed
- ✓ Ongoing support from our Client Success Manager
It's a smarter way to get the expertise you need, when you need it.
How far your Talent Budget goes
Your monthly Talent Budget can be used across Executives, Specialists, and EAs. Because rates vary by talent category, your budget can be allocated in different ways depending on your priorities.
A $1,000 monthly Talent Budget could include:
- • ~25 hours of EA support
- • ~12–13 hours of Specialist expertise
- • ~8 hours of Executive-level strategy
Most clients use a combination of these levels based on the recommendations in their Strategic Delegation Plan. This clarity helps you understand exactly how your investment works and ensures you get the right level of support, at the right time.
How different businesses use their fractional team
Because every business has different goals, your fractional team adapts to what you need most — whether that's strategy, execution, or daily operations. Here are some common ways clients partner with us:
Founder or Solopreneur Needing Clarity and Direction
A founder wants to grow but feels stretched thin and unsure what to delegate next.
Typical starting point:
Begin with a fractional COO or CMO for strategic clarity, prioritization, and systems mapping.
How support evolves:
Once the strategy and systems plan is established, Specialists and EAs execute the work. The Executive stays lightly involved to review progress and adjust priorities.
Why this works:
They get high-level strategic leadership up front, then shift to lower-cost execution for implementation.
Executive Who Needs Leverage, Not More Strategy
A busy executive has clear goals but needs someone to take work off their plate.
Typical starting point:
Start directly with an EA for inbox, calendar, documentation, and operational coordination.
How support evolves:
As the EA identifies needs, they may pull in Specialists for projects like email marketing automation, content creation, and design.
Why this works:
They get immediate relief and operational support without paying for unnecessary strategic help.
Team That Needs Specialist Execution for Key Projects
A small team has a clear strategy but lacks bandwidth or specific skills.
Typical starting point:
Bring in Specialists for targeted work (e.g., video editing, brand guide, blog writing).
How support evolves:
An EA may be added later for coordination, logistics, or ongoing maintenance. Executives come in only if strategic redirection is needed.
Why this works:
They get fast, high-quality execution without adding full-time employees.
Business with Strong Operations but New Growth Initiatives
A company is stable operationally but wants to launch something new like a product, a channel, or a campaign.
Typical starting point:
Work with a fractional CMO or Strategist to map out the initiative.
How support evolves:
Specialists execute the creative, content, tech, or operations work. EAs help manage communication, scheduling, and project coordination.
Why this works:
They get strategic direction for the new initiative, plus skilled execution, without pulling internal team members off their current workload.
Trusty Oak offers a flexible model with multiple entry points and the ability to scale up or down as things evolve.
Ready to build the fractional team that supports your goals?
Let's talk about where you need support and how a fractional team can help lighten your load.
Flat-rate projects (available for existing clients)
Once you're working with us, you can add Flat-Rate Projects for specialized work with clear deliverables and predictable pricing. These projects are completed by our Specialists and can be funded through your monthly Talent Budget or purchased separately.
Sample Project Types:
- • Website audits & optimization
- • Landing page design & development
- • Visual branding or creative refreshes
- • Email marketing setup & automations
- • CRM or workflow buildouts
- • Social media strategy or optimization
Flat-Rate Projects help you move key initiatives forward while ensuring every project aligns with your broader strategy and goals.