Marketing (31 articles)

Last month, I had the pleasure of attending my first Alt Summit a conference tailored specifically for creative women entrepreneurs...

Podcasts offer many opportunities for entrepreneurs and business leaders seeking to amplify their voice and brand, but navigating this landscape can be...

Does content planning fall to the bottom of your to-do list? Or worse, doesn't happen at all? Here at Trusty Oak, we get it. Our clients often delegate content...

Despite your marketing efforts, you still aren't achieving your goals. Don't stress small business owners to multi-millionaire companies make the same mistake...

At Trusty Oak we believe that we can all keep growing. That's why we offer a variety of webinars, blogs, and events for our...

When working with a virtual assistant, you are delegating tasks to free up your time and carry on your business day without any worries. However, what if your...

At Trusty Oak, marketing services are one of the most requested areas where clients ask for support from virtual assistants.

Content marketing/blog/relationship-between-seo-and-sem-in-digital-marketing has consistently demonstrated that it is more cost-effective than traditional...

When I start working with clients as a graphic designer and marketing/blog/marketing-support-and-lead-generation-premier-hr-solutions-case-study VA at Trusty...

Podcasting has become one of the most popular ways to create and build brand awareness for a business. Whether you launch a show of your own, are invited to be...

There's just something about earning the title of 'author' that is extraordinarily satisfying. Writing a book is undoubtedly a huge accomplishment that takes a...

It's been over six months since the quarantine began. You' re surviving, you're figuring it out one day at a time. By now, you're probably glued to the...

As small business owners/blog/3-questions-to-ignite-business-growth, we often evolve and adapt our services to meet our client's ever-changing needs. We aim to...

Search engine marketing is the umbrella term for anything that brings visitors to a website from a search engine. This includes both free traffic through...

Conduct a marketing audit in 4 steps. Learn to evaluate social media data, set KPIs, visualize metrics with Google Data Studio, and improve your content strategy.

If you're an entrepreneur, you probably already know that SEO/blog/2-incredibly-simple-ways-to-increase-organic-web-traffic is important for your online...

Part 2 of our marketing strategy series covers blog strategy, email marketing best practices, and social media tips to grow your small business online presence.

Build an effective small business marketing strategy with buyer personas and digital marketing basics. Part 1 covers goals, timelines, and identifying your target audience.

Create effective buyer personas in three steps. Learn to identify your ideal client, interview customers, and audit competitors for targeted marketing success.

When clients approach us for marketing assistance, they usually come armed with some fantastic ideas.

Marketing trends come and go as quickly as the latest viral meme— so we're here to help you keep up as we launch into 2019.

Search Engine Optimization SEO can seem like an enigma to business owners, especially if it's not your expertise.

Write marketing emails that get opened and clicked. Seven proven tips covering subject lines, CTAs, video content, timing, and the secret of email domain reputation.

Maybe you've heard before that you should be creating content offers to generate more leads for your business. According to Pew Research...

Choose the perfect startup name with these essential tips. Learn about domain research, avoiding common mistakes, and the story behind the Trusty Oak name.

One of the earliest examples of content marketing was Benjamin Franklin's Poor Richard's...

When I bought my first adult car, I immediately removed the dealership license plate frame and decal from the tinted rear window. I thought they were tacky and...

Learn how to use Facebook Audience Insights to identify and target your ideal customers. Create custom audiences and discover demographics for better ad results.

It's 2018 - visuals and videos are the hottest trends for connecting with your customers. Naturally, then, Instagram is playing a more prominent role in daily...

Explore key digital marketing trends including mobile-first strategies, video content, paid partnerships, and why email marketing continues to deliver strong ROI.

Anybody who hasn't been living under a rock since the 1990s knows social media marketing is a...