Marketing & campaign support for research & policy organizations

Policy work only creates impact when the right people see it — but most research teams don't have dedicated marketing staff to move findings from publication to public conversation. Whether you're promoting a new white paper, building awareness ahead of a legislative session, or nurturing a donor and stakeholder list, a Trusty Oak EA can own the execution so your team stays focused on the work itself. This is especially useful for think tanks, nonprofits, and research consultancies that operate lean but need consistent, professional outreach.

Fractional marketing & campaigns support for research and policy organizations

How Trusty Oak handles marketing & campaigns for research and policy organizations

A Trusty Oak EA assigned to marketing and campaigns for a research or policy organization typically handles the operational layer of your communications work — the tasks that are time-consuming but don't require your subject-matter expertise. Day-to-day, that might mean scheduling and publishing content in tools like Mailchimp, Constant Contact, or HubSpot; drafting social posts for LinkedIn and X based on your reports or policy briefs; coordinating event promotion for webinars or briefings through platforms like Eventbrite or Zoom; and tracking campaign performance metrics in Google Analytics or native email dashboards. Your role is to provide the source material — the report, the talking points, the key audience — and the EA builds the campaign around it, flags what's performing, and keeps the calendar moving without you having to manage every step.

What your EA takes off your plate

The most common mistake research and policy organizations make when delegating marketing for the first time is handing over the tools before establishing the voice — your EA can execute campaigns well, but they need a clear sense of your audience, your tone, and what a 'good' communication looks like for your organization. Before your first session, pull together two or three past emails or posts you're proud of, a list of your key audience segments (policymakers, funders, researchers, press), and any upcoming publications or events on the calendar. That context cuts onboarding time significantly and gets your EA producing usable work in the first week.

1

Email Newsletter Drafting and Scheduling

EA drafts and schedules newsletters in Mailchimp or Constant Contact based on new publications, policy updates, or upcoming events, formatted for your stakeholder or subscriber list.

2

Social Media Content Calendar Management

EA builds and maintains a content calendar in tools like Buffer or Hootsuite, adapting key findings from white papers, briefs, or op-eds into LinkedIn and X posts formatted for policy and research audiences.

3

Report and Publication Launch Coordination

EA manages the promotional sequence for a new report release — including scheduling social posts, drafting announcement emails, and coordinating with any media or partner contacts on your list.

4

Webinar and Event Promotion

EA handles registration page setup, reminder email sequences, and promotional posts for policy briefings, panel events, or public webinars using Eventbrite, Zoom, or your existing CRM.

5

Campaign Performance Tracking and Reporting

EA pulls open rates, click-throughs, follower growth, and registration data from your platforms and compiles a simple summary so you can see what's working without digging through dashboards yourself.

Tools our team works with

We adapt to your existing stack — no forced migrations.

HubSpot
Later
Klaviyo
Google Analytics
Buffer
Mailchimp

...and many more!

Trusted by research and policy organizations

Trusty Oak supports research and policy organizations including Clayton Christensen Institute — handling everything from marketing & campaigns to broader operational support.

What marketing & campaigns support costs for research and policy organizations

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Yes — the EA's job is to translate and distribute, not to interpret. You provide the approved messaging or a summary of key takeaways, and the EA formats and schedules that content across your channels. Any time accuracy is in question, the EA flags it for your review before publishing rather than making a judgment call.
Absolutely. Many research organizations Trusty Oak works with start with just an email platform and one social channel, and that's a completely workable setup. An EA can help you get more consistent output from what you already have before adding any new tools.
Trusty Oak's model is built for exactly this kind of variable workload — unused hours roll over each month, so you're not losing budget during quieter periods. When a legislative session, report release, or grant deadline drives a spike in campaign activity, you have hours available to cover it without renegotiating your plan.

Put your research in front of the right audiences

Trusty Oak's onboarding includes a Strategic Delegation Plan built around your organization's specific campaigns and communications needs — so your EA hits the ground running. Monthly plans start at $1,000 with a one-time $300 onboarding fee.