Fractional support built for coaches & training professionals

Running a coaching or training business means you're constantly switching between delivering high-value client work and managing the operational load behind it — intake forms, scheduling, course platforms, follow-up sequences, and payment tracking. That context-switching is expensive, and it's usually the admin work that wins. Trusty Oak connects you with US-based assistants who understand the tools and workflows coaches actually use, so you can stay in the work that only you can do.

Common challenges for coaches and trainers

Client Intake and Onboarding Bottlenecks

Every new coaching client or training cohort triggers a cascade of tasks — contracts via DocuSign or HoneyBook, welcome packets, intake questionnaires, calendar invites, and portal access. When this falls on you, it delays the client relationship and pulls you out of delivery mode.

Scheduling Across Time Zones and Cohorts

Managing one-on-one sessions, group cohorts, discovery calls, and make-up sessions across multiple time zones inside tools like Calendly, Acuity, or Google Calendar is a part-time job on its own — and mistakes cost you client trust.

Course and LMS Administration

Uploading modules to Teachable, Kajabi, or Thinkific, updating lesson sequences, troubleshooting student access issues, and managing completion tracking are time-consuming tasks that don't require your expertise but still land on your plate.

Follow-Up and Re-Enrollment Falling Through the Cracks

Leads who attended a webinar, clients whose packages are expiring, and alumni who haven't re-enrolled all represent revenue — but systematic follow-up through your CRM or email platform rarely happens when you're also running sessions and creating content.

$Trusty Oak fractional talent services$

How Trusty Oak supports coaches and trainers

Trusty Oak's onboarding starts with a Strategic Delegation Plan developed by a dedicated Client Success Manager who maps out exactly which tasks are ready to hand off and which assistant skill set fits your business — whether that's an Executive Assistant at $35/hr for scheduling and client communication or a Specialist at $50/hr for course platform management or CRM work. Your monthly Talent Budget is flexible, and unused hours roll over, which works well for coaches whose workload spikes around launch periods and cohort start dates. Because you're not locked into a fixed scope, you can shift support toward launch prep one month and back to ongoing client operations the next.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Adobe Audition

Surfer SEO

TripIt Pro

SharePoint

Asana

BambooHR

...and many more!

$How fractional talent supports coaches and trainers$

What we've learned working with coaches and trainers

Coaching and training businesses tend to operate in one of two modes: feast or famine. Launch weeks and cohort kickoffs are all-hands-on-deck, while the weeks between can feel quieter — but the backend work doesn't stop. Successful operators in this space have usually figured out that their revenue ceiling is directly tied to how much of their own time is consumed by non-delivery tasks. The businesses that scale past six or seven figures have almost always systematized client onboarding, automated or delegated follow-up sequences, and removed themselves from routine scheduling. The tools are largely consistent across the industry — HoneyBook or Dubsado for client management, Kajabi or Teachable for courses, Zoom for delivery, ConvertKit or ActiveCampaign for email — which means a well-matched assistant can get up to speed quickly without a long learning curve.

We've worked with coaches and trainers including Coach Wolfgang, Martin Global Leaders, Ruth Calabrese Leadership Coaching, and 1 others.

What fractional support costs for coaches and trainers

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants

~$35/hour

20 hours $700

Specialists

~$50/hour

10 hours $500

Fractional Executives

~$95/hour

0 hours $0

Your monthly budget

$1,200

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Can a fractional EA manage my Kajabi or Teachable course platform?

Yes — Trusty Oak Specialists regularly work inside Kajabi, Teachable, and Thinkific, handling tasks like uploading course content, organizing modules, managing student access, and updating product pages. During onboarding, your Client Success Manager will confirm the specific platform experience of any assistant matched to your account.

What does a fractional EA actually do for a coaching business day-to-day?

Day-to-day support for coaches typically includes managing the scheduling calendar, sending and tracking client contracts and intake forms, responding to routine client emails, updating CRM records after sessions, and handling course platform administration. During launch periods, that often shifts to webinar logistics, email sequence coordination, and new client onboarding.

How does the rollover hours policy work if my workload is higher during launches?

Unused hours from your monthly Talent Budget roll over to the following month, so if a slower month precedes a big launch, you're not losing that capacity. This is particularly useful for coaches who run quarterly cohorts or live launches, where the administrative volume is uneven by design.

Is a fractional EA or a fractional executive a better fit for my coaching business?

If you need someone to execute tasks — scheduling, onboarding, email management, platform admin — a Trusty Oak Executive Assistant at $35/hr is typically the right fit. If you're looking for someone to own strategy, build out your operations infrastructure, or lead a team, a Fractional Executive at $95/hr may be more appropriate. Your Client Success Manager can help you identify which level of support matches where your business actually is.

Get the admin off your plate

Tell us how your coaching or training business operates and we'll build a delegation plan around it — starting with a $1,000/month Talent Budget and a dedicated Client Success Manager who maps the handoff from day one.