Website management & SEO support for law firms & legal practices

Your firm's website is often the first thing a prospective client sees after a referral or Google search — and outdated practice area pages, broken contact forms, or missing Google Business Profile information can quietly cost you consultations. Legal marketing has specific compliance considerations around attorney advertising rules that generic marketing agencies often overlook. A Trusty Oak EA handles the ongoing maintenance and optimization work so your site stays accurate, visible, and professionally presented without pulling attorneys or paralegals away from billable work.

Fractional website management & seo support for lawyers and law firms

How Trusty Oak handles website management & seo for lawyers and law firms

A Trusty Oak EA assigned to your law firm will manage the day-to-day website and SEO tasks that tend to pile up and get deprioritized. On the website side, that typically means updating practice area pages when your focus shifts, publishing attorney bios for new hires, uploading blog posts or legal guides drafted by your team, and monitoring for broken links or plugin issues in WordPress or Squarespace. For SEO, your EA will handle local citation management, keep your Google Business Profile current with accurate hours and service areas, track keyword rankings using tools like SEMrush or Ahrefs, and submit schema markup updates to help your firm appear in local pack results. Your role is to review and approve anything client-facing — the EA handles the execution, flags anything that needs attorney sign-off, and keeps a running log of changes made.

What your EA takes off your plate

Before your first session, give your EA access to your CMS, Google Business Profile, and any existing SEO tools — and share your state bar's attorney advertising guidelines so they know what language or claims require attorney review before publishing. The most common mistake law firms make is handing off website work without a clear approval workflow, which creates delays or, worse, content that goes live without the right disclaimers. A simple rule like 'anything client-facing gets attorney eyes before publishing' keeps things moving and compliant.

Practice Area Page Updates

Revise and publish changes to practice area pages in your CMS (WordPress, Squarespace, or Clio Grow) when your firm expands, narrows, or rebrands its service offerings.

Google Business Profile Management

Keep your firm's GBP listing accurate with current office hours, service areas, attorney names, and respond to or flag incoming client reviews for your review.

Local SEO Citation Audits

Audit and correct your firm's NAP (name, address, phone) consistency across legal directories like Avvo, FindLaw, Justia, and Martindale-Hubbell using tools like BrightLocal.

Legal Blog Publishing and On-Page Optimization

Format and publish attorney-authored blog posts or legal guides with proper title tags, meta descriptions, internal links, and header structure to support organic search visibility.

Monthly SEO Performance Reporting

Pull keyword ranking data, organic traffic trends, and Google Search Console insights into a concise monthly report so you can see what's working without logging into multiple platforms.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Ahrefs

Google Analytics 4

SEMrush

Screaming Frog

Google Search Console

WordPress

...and many more!

Trusted by lawyers and law firms

Trusty Oak supports lawyers and law firms including Advantage Evans, La Firma Inmigrantes Primero, Rupal Law — handling everything from website management & seo to broader operational support.

What website management & seo support costs for lawyers and law firms

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants

~$35/hour

10 hours $350

Specialists

~$50/hour

20 hours $1,000

Fractional Executives

~$95/hour

0 hours $0

Your monthly budget

$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Can an EA handle our website without understanding legal terminology?

Trusty Oak EAs are not attorneys and won't draft legal content, but they are experienced with legal website structures, common practice area terminology, and the types of disclaimers and compliance language that typically appear on law firm sites. For anything substantive — case results, legal advice language, or new service descriptions — your EA will flag it for attorney review before publishing rather than making judgment calls independently.

Will this help our firm rank better in local searches for attorney services?

Consistent local SEO work — accurate directory listings, an optimized Google Business Profile, and properly structured practice area pages — directly supports local pack rankings for searches like 'family law attorney Austin' or 'personal injury lawyer near me.' Results depend on your market's competitiveness and your site's existing authority, but the foundational work your EA handles is what most law firms neglect and what search engines reward over time.

How does billing work if some months need more website work than others?

Trusty Oak's monthly Talent Budget starts at $1,000, and any unused hours roll over to the following month — so a lighter month after a site redesign doesn't mean wasted budget. Your Client Success Manager helps you map out where website and SEO tasks fit within your overall delegation plan so you're using hours on the highest-impact work each month.

Let an EA handle your firm's website and SEO

Your monthly budget starts at $1,000 with a one-time $300 onboarding fee, and your Client Success Manager will build a delegation plan tailored to your firm's specific needs. Schedule a call to see how it works.