Marketing & campaign support for financial services firms that can't afford compliance shortcuts

Financial services marketing isn't just about reaching the right audience—it's about doing it without triggering FINRA, SEC, or state regulatory issues. Whether you're an RIA building a nurture sequence, a mortgage broker managing seasonal campaigns, or an insurance agency trying to stay consistent on LinkedIn, the execution work piles up fast. Trusty Oak EAs handle the operational side of your marketing so you stay visible without pulling your advisors or producers off billable work.

Fractional marketing & campaigns support for financial services firms

How Trusty Oak handles marketing & campaigns for financial services firms

A Trusty Oak EA assigned to your marketing and campaigns work typically handles the production layer: drafting and scheduling email campaigns in platforms like Mailchimp, Constant Contact, or HubSpot; building out content calendars in Asana or Trello; formatting and scheduling social posts through Buffer or Hootsuite; and coordinating with your compliance team or archiving tool (like Smarsh or Global Relay) before anything goes live. They work from your approved messaging, brand guidelines, and any pre-cleared content library you've built—your role is to review and approve, not to write from scratch. For firms that don't yet have a compliance workflow in place, your Client Success Manager will flag that during onboarding so the EA knows exactly where to pause before publishing.

What your EA takes off your plate

The most common mistake financial services firms make when delegating marketing work is handing off tasks before documenting their compliance boundaries—the EA ends up pausing constantly waiting for guidance that should have been defined upfront. Before your first session, pull together your approved content library or any pre-cleared messaging, note which platforms require archiving, and identify who on your team has final approval authority. That one conversation at onboarding will eliminate most of the back-and-forth.

1

Email Campaign Drafting and Scheduling

EA drafts nurture sequences, newsletters, or product announcements in your ESP (Mailchimp, Constant Contact, HubSpot) using approved messaging and schedules sends based on your campaign calendar.

2

Compliant Social Media Scheduling

EA formats and queues posts for LinkedIn, Facebook, or Twitter/X through Buffer or Hootsuite, routing content through your compliance review step before anything is published.

3

Campaign Performance Reporting

EA pulls open rates, click-throughs, and engagement metrics from your marketing platforms and compiles them into a recurring summary so you can make informed decisions without logging into five dashboards.

4

Lead Magnet and Landing Page Coordination

EA manages the logistics of launching gated content offers—uploading assets, configuring form integrations in your CRM (Redtail, Salesforce, or Wealthbox), and testing the delivery sequence end to end.

5

Content Calendar Management

EA maintains a rolling content calendar in Asana, Trello, or a shared Google Sheet, tracking deadlines, asset status, and compliance submission dates so nothing falls through the cracks between campaigns.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Klaviyo
Buffer
Later
Google Analytics
HubSpot
Mailchimp

...and many more!

Trusted by financial services firms

Trusty Oak supports financial services firms including Dominion Fund Services — handling everything from marketing & campaigns to broader operational support.

What marketing & campaigns support costs for financial services firms

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Trusty Oak EAs don't make compliance determinations—that's your registered principal or compliance officer's role. What the EA does is build your review step into the workflow, holding content for approval before scheduling or publishing, and documenting what was sent and when if your firm requires an audit trail.
EAs work inside whatever platforms you're already using—Redtail, Wealthbox, Salesforce, HubSpot, Mailchimp, and similar tools are all common in this space. You grant access, they work within your existing setup, and nothing requires a platform change.
Marketing tasks are often combined with other administrative or operational work under a single monthly budget, since unused hours roll over. Many financial services clients use the same EA for marketing execution during active campaign periods and shift those hours toward client communication or research work in quieter months.

Get your marketing off your plate—without losing compliance control

Trusty Oak's onboarding includes a Strategic Delegation Plan tailored to your firm's workflow, so your EA knows exactly where to act and where to wait for approval. Monthly budgets start at $1,000 with a one-time $300 onboarding fee.