Healthcare marketing support without the Full-Time hire

Whether you're a private practice trying to fill appointment slots, a health tech startup building brand awareness, or a multi-location clinic managing patient communications, consistent marketing is hard to prioritize when care delivery comes first. A Trusty Oak EA can own the execution layer — drafting, scheduling, tracking, and reporting — while you stay focused on the work only you can do. This isn't about handing off strategy blindly; it's about having someone who shows up every week and keeps your campaigns moving.

Fractional marketing & campaigns support for healthcare providers

How Trusty Oak handles marketing & campaigns for healthcare providers

A Trusty Oak EA working on healthcare marketing typically handles the operational and content execution side of your campaigns — think drafting patient-facing email sequences in Mailchimp or Constant Contact, scheduling social posts in tools like Buffer or Hootsuite, updating your Google Business Profile, and pulling performance data from Meta Ads Manager or Google Analytics into a readable weekly summary. For practices using a CRM like HubSpot or Salesforce Health Cloud, they can manage list segmentation and campaign triggers so the right message reaches the right patient cohort. Your role is to approve content and set the direction; the EA handles the build-out, the scheduling, and the follow-through. Because healthcare marketing involves HIPAA-adjacent considerations — particularly around patient testimonials, before-and-after content, and any use of patient data — your EA will flag anything that needs your compliance review rather than making those calls independently.

What your EA takes off your plate

Before your first session, pull together any brand guidelines you have, a list of services or specialties you want to promote in the next 90 days, and any compliance rules your practice or organization has documented around patient communications and marketing. The most common mistake healthcare clients make is assuming the EA will know which topics are off-limits — your EA is smart and resourceful, but they need your compliance boundaries in writing upfront, not discovered mid-campaign.

1

Patient Email Campaign Drafting & Scheduling

Write and schedule nurture sequences or appointment reminder campaigns in platforms like Mailchimp, Constant Contact, or Klaviyo, following your brand voice and any compliance guidelines you've established.

2

Social Media Content Calendar Management

Build and maintain a monthly content calendar for platforms like Facebook, Instagram, and LinkedIn, drafting posts that align with healthcare awareness months, service promotions, or provider spotlights.

3

Google Business Profile & Local SEO Upkeep

Update your Google Business Profile with current hours, services, photos, and posts to support local search visibility for patients searching by specialty or location.

4

Ad Campaign Monitoring & Performance Reporting

Pull weekly or monthly performance data from Meta Ads Manager or Google Ads and compile it into a plain-language summary that shows what's working, what's not, and where budget is going.

5

Patient Review Outreach Coordination

Manage the process of requesting Google or Healthgrades reviews from satisfied patients using compliant outreach methods, and flag any negative reviews for your immediate attention.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Klaviyo
HubSpot
Buffer
Google Analytics
Later
Mailchimp

...and many more!

Trusted by healthcare providers

Trusty Oak supports healthcare providers including Assisting Hands Home Care, Infant Feeding Care — handling everything from marketing & campaigns to broader operational support.

What marketing & campaigns support costs for healthcare providers

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Yes, with the right setup. Trusty Oak EAs work within the guardrails you establish — they don't access patient records or PHI as part of marketing work, and they're trained to flag any content or data use that needs your compliance review. If your organization requires a BAA, that's a conversation to have with your Client Success Manager during onboarding.
An EA is best suited for execution, not strategy development from scratch. If you need someone to build your marketing strategy, a Trusty Oak Specialist or Fractional Executive at the $50 or $95/hr tier may be a better fit. Once the strategy exists, even a rough one, an Executive Assistant at $35/hr can handle the day-to-day execution effectively.
Most EAs can get functional within the first two to three weeks with a solid onboarding document that covers your specialty, your patient demographics, and your key services. Providing examples of content you've approved before — even a few past emails or social posts — cuts the ramp-up time significantly and reduces revision rounds.

Start delegating your healthcare marketing

Trusty Oak's onboarding includes a Strategic Delegation Plan built around your practice's specific needs — so your EA hits the ground running, not guessing. Monthly plans start at $1,000 with a one-time $300 onboarding fee.