Marketing & campaign support for manufacturing & industrial companies

Most manufacturing and industrial businesses have strong products and thin marketing bandwidth — a sales engineer doubling as a content writer, or a plant manager approving trade show materials between production runs. Trusty Oak connects you with US-based fractional EAs and specialists who can own the execution side of your marketing so your technical staff stays focused on operations. Whether you're promoting a new product line, preparing for an industry trade show, or keeping your LinkedIn presence active between sales cycles, an EA handles the logistics and production work.

Fractional marketing & campaigns support for manufacturers

How Trusty Oak handles marketing & campaigns for manufacturers

A Trusty Oak EA working on marketing and campaigns for a manufacturing client typically handles the day-to-day execution that falls between strategy and sales — things like drafting and scheduling product announcements in HubSpot or Mailchimp, updating your company LinkedIn page with case studies or application spotlights, coordinating trade show collateral timelines with your print vendor, and maintaining your editorial calendar in Asana or Trello. They work from your brand guidelines and existing templates, so output stays consistent without requiring your team to write from scratch. Your role is to review and approve; the EA handles drafts, scheduling, vendor follow-up, and tracking campaign performance in tools like Google Analytics or your CRM. For clients with longer B2B sales cycles, an EA can also manage lead nurture email sequences and ensure your contact lists in Salesforce or HubSpot stay segmented and current. Trusty Oak has logged over 51 time entries for marketing and campaign work across industries, so the workflows are well-established.

What your EA takes off your plate

Before your first session, pull together whatever brand assets you already have — your logo files, any existing email templates, your product catalog or spec sheets, and a short list of your target customer types (OEMs, distributors, MRO buyers, etc.). The most common mistake manufacturing clients make is waiting until assets are 'perfect' before handing anything off — your EA can work with rough materials and will flag gaps as they go, so don't let incomplete brand guidelines be the reason you delay.

Product Line Email Campaign Management

Drafting, building, and scheduling promotional or announcement emails in Mailchimp or HubSpot, including list segmentation by industry vertical or customer type.

Trade Show & Event Marketing Coordination

Managing pre-show outreach sequences, coordinating collateral deadlines with designers or print vendors, and building attendee follow-up email workflows post-event.

LinkedIn Company Page Content Production

Writing and scheduling posts that highlight product capabilities, facility milestones, certifications, or customer application stories relevant to your target OEM or distributor audience.

Case Study and Application Note Formatting

Taking raw notes or interview transcripts from your engineers and formatting them into polished one-page case studies or application briefs ready for sales or web use.

Campaign Performance Reporting

Pulling open rate, click-through, and lead data from HubSpot, Mailchimp, or Google Analytics and compiling a concise monthly summary so you can evaluate what's working without digging into the dashboards yourself.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Klaviyo

Google Analytics

HubSpot

Mailchimp

Buffer

Later

...and many more!

Trusted by manufacturers

Trusty Oak supports manufacturers including PVS Chemicals — handling everything from marketing & campaigns to broader operational support.

What marketing & campaigns support costs for manufacturers

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants

~$35/hour

10 hours $350

Specialists

~$50/hour

20 hours $1,000

Fractional Executives

~$95/hour

0 hours $0

Your monthly budget

$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

We sell through distributors, not direct — can an EA still handle our marketing?

Yes, and this is actually a common setup for Trusty Oak manufacturing clients. An EA can manage co-marketing assets, distributor-facing communications, and channel email campaigns just as effectively as direct outreach — they just need to understand your channel structure upfront, which your Client Success Manager will capture during onboarding.

Our sales cycles are long and our products are technical — will an EA understand what we make?

Your EA won't arrive knowing your product specs, but they're experienced at working from technical documentation, existing sales materials, and your input to produce accurate marketing content. You'll review drafts before anything goes out, and most clients find that a structured brief or a 15-minute kickoff call per campaign is enough context for the EA to execute correctly.

We only have one or two campaigns per quarter — is the monthly commitment worth it?

Unused hours roll over each month, so a lighter campaign quarter doesn't mean wasted budget — those hours carry forward to cover trade show prep or a product launch when activity picks up. Many manufacturing clients also find that once campaign execution is off their plate, they start using available hours for sales support, CRM cleanup, or distributor communications they'd previously been deferring.

Put your next campaign on someone else's plate

Starting at $1,000/month with a one-time $300 onboarding fee, you'll get a Strategic Delegation Plan and a dedicated Client Success Manager before your EA logs a single hour. No guesswork, no ramp-up delays.