Sales & lead generation support for manufacturing & industrial companies

Industrial sales cycles are long, relationship-driven, and require consistent outreach to procurement managers, plant managers, and engineers who are hard to reach and slow to respond. Meanwhile, your sales team is tied up quoting, following up on open orders, and managing existing accounts — leaving little bandwidth for top-of-funnel work. A Trusty Oak EA handles the prospecting, research, and outreach infrastructure so your pipeline doesn't go cold between deals.

100+ tasks completed in this service category across our client base.

Fractional sales & lead generation support for manufacturers

How Trusty Oak handles sales & lead generation for manufacturers

A Trusty Oak EA working on sales and lead generation for a manufacturing or industrial client typically starts by building or cleaning a prospect list — pulling target companies from sources like ThomasNet, LinkedIn Sales Navigator, or industry association directories, then verifying contacts and enriching records in your CRM (HubSpot, Salesforce, or Zoho are common). From there, they handle outbound sequencing through tools like Apollo.io or Outreach, drafting and scheduling emails tailored to your product line and target buyer — whether that's a procurement director at a Tier 1 auto supplier or a facilities manager at a food processing plant. They track responses, flag warm leads for your sales rep to follow up on, and keep the CRM updated so nothing falls through the cracks. Your role is to review and approve messaging, jump on calls with qualified leads, and give feedback on what's converting — the EA handles the volume work that makes consistent outreach possible.

What your EA takes off your plate

Before your EA can prospect effectively, you need to give them a clear picture of your ideal customer — not just industry, but company size, geography, buying triggers, and the specific job titles that actually influence the purchase decision in your space. The most common mistake is handing over a vague directive like 'find us more leads' without a defined ICP or approved messaging; you'll get volume without fit. Spend 30 minutes documenting who your best current customers are and why they bought — that brief becomes the foundation for everything your EA builds.

1

Target Account List Building

Researching and compiling lists of qualified prospects using ThomasNet, LinkedIn Sales Navigator, or industry-specific databases, filtered by SIC/NAICS code, company size, or geography.

2

CRM Data Entry and Contact Enrichment

Adding verified contact records — including direct phone, LinkedIn profile, and job title — into HubSpot, Salesforce, or your existing CRM so your sales reps are working with accurate data.

3

Cold Outreach Sequence Setup and Management

Drafting multi-touch email sequences in Apollo.io or Outreach targeting decision-makers like procurement managers, plant engineers, or MRO buyers, and managing send schedules and follow-up timing.

4

Trade Show and Event Lead Follow-Up

After events like FABTECH or IMTS, organizing badge-scan exports, sending personalized follow-up emails, and logging interactions in the CRM within the critical post-show window.

5

Lead Qualification and Pipeline Reporting

Reviewing inbound inquiries from your website or RFQ forms, scoring leads against your ICP, and delivering a weekly summary of pipeline activity so your sales team knows exactly where to focus.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Salesforce
Outreach
LinkedIn Sales Navigator
ZoomInfo
Apollo.io
HubSpot

...and many more!

Trusted by manufacturers

Trusty Oak supports manufacturers including PVS Chemicals — handling everything from sales & lead generation to broader operational support.

What sales & lead generation support costs for manufacturers

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
15 hours $525
Specialists
~$50/hour
10 hours $500
Fractional Executives
~$95/hour
5 hours $475
Your monthly budget
$1,500

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Yes, but there's a ramp-up period. Your EA doesn't need to understand the metallurgy or engineering specs — they need to understand who buys it, what pain triggers the purchase, and what language resonates with that buyer. A clear onboarding document covering your product categories, target verticals, and a few examples of successful past customers goes a long way toward getting them up to speed quickly.
The EA handles top-of-funnel and administrative sales work — prospecting, list building, CRM updates, and outreach sequencing — while your sales rep focuses on conversations, quotes, and closing. A simple handoff protocol (for example, the EA flags any email reply showing interest and the rep takes it from there) keeps lanes clear and prevents leads from being contacted twice.
Trusty Oak's monthly talent budget starts at $1,000, which gives you roughly 28 hours of Executive Assistant time at $35/hr — enough to maintain consistent outreach and CRM hygiene on an ongoing basis. The 125 logged time entries for sales and lead generation reflect real client work across industries, and the onboarding process includes a Strategic Delegation Plan so the EA isn't guessing at priorities from day one.

Build a prospecting system that doesn't depend on your sales rep's spare time

Trusty Oak matches manufacturing and industrial companies with experienced US-based EAs who can own your top-of-funnel work from day one. Schedule a free consultation to talk through what consistent outreach could look like for your pipeline.