Reporting & analytics support for media & publishing teams

Media and publishing operations generate data constantly — subscriber growth, content performance, programmatic ad revenue, social reach, and newsletter open rates — but pulling it into something actionable takes time most editorial and ops teams don't have. Whether you're managing a digital publication, podcast network, or content studio, the reporting work tends to fall on whoever has a few spare hours, which is rarely the right person. Trusty Oak provides US-based assistants and specialists who can own this work on a consistent schedule so your team is looking at clean, current numbers instead of chasing them.

100+ tasks completed in this service category across our client base.

Fractional reporting & analytics support for media and publishing companies

How Trusty Oak handles reporting & analytics for media and publishing companies

A Trusty Oak EA assigned to reporting and analytics for a media or publishing client typically works on a recurring weekly or monthly cadence, pulling data from platforms like Google Analytics 4, Chartbeat, Omniture, Spotify for Podcasters, Mailchimp or Klaviyo, and ad servers like Google Ad Manager or Operative. They consolidate that data into structured reports — often in Google Sheets, Looker Studio, or a templated deck — and flag notable trends, anomalies, or month-over-month shifts based on the KPIs you define upfront. Your Client Success Manager works with you during onboarding to document exactly which metrics matter, where the data lives, and what format your team actually uses, so the EA isn't guessing. Your role is to review the output, answer questions when a metric behaves unexpectedly, and redirect priorities as your editorial calendar or revenue focus shifts. Over time, the EA builds enough context that they can surface insights you didn't specifically ask for — like a drop in mobile session duration coinciding with a site update, or a spike in unsubscribes after a particular send.

What your EA takes off your plate

Before your first session, document where your data actually lives — which platforms require login access, which reports are already being exported manually, and what format your leadership team expects to receive. The most common mistake is handing off reporting without clarifying what a 'good week' looks like numerically, which leaves the EA building reports that technically contain the right data but don't answer the questions your team is actually asking.

Weekly Content Performance Reports

Pull pageview, session, and engagement data from GA4 or Chartbeat and compile a structured weekly summary by content category, author, or topic vertical.

Newsletter & Email Analytics Compilation

Export open rate, click-through rate, subscriber growth, and list health data from platforms like Mailchimp, Klaviyo, or Substack and format into a recurring dashboard or report.

Ad Revenue & Inventory Reporting

Aggregate CPM, fill rate, and revenue data from Google Ad Manager or direct-sold campaign trackers and reconcile against monthly pacing goals or IO commitments.

Audience Growth & Subscriber Trend Tracking

Monitor and document subscriber counts, churn rates, and acquisition sources across paid, newsletter, and social audiences on a defined reporting schedule.

Looker Studio or Google Sheets Dashboard Maintenance

Update and maintain live reporting dashboards by refreshing data connections, adjusting date ranges, and ensuring visualizations reflect current KPI definitions.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Zapier

HubSpot

Salesforce

Google Looker Studio

Google Analytics 4

Microsoft Excel

...and many more!

Trusted by media and publishing companies

Trusty Oak supports media and publishing companies including An Arm And a Leg, IDSCO, Susan B. Trachman, MD — handling everything from reporting & analytics to broader operational support.

What reporting & analytics support costs for media and publishing companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants

~$35/hour

10 hours $350

Specialists

~$50/hour

20 hours $1,000

Fractional Executives

~$95/hour

0 hours $0

Your monthly budget

$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

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Frequently Asked Questions

Can a Trusty Oak EA work inside our existing tools like Google Ad Manager or Chartbeat?

Yes — your EA can be granted access to the specific platforms your team uses and will work within them directly rather than asking you to export data manually. During onboarding, your Client Success Manager documents the tools and access levels needed so the setup is handled before recurring work begins.

We have a small editorial team and our reporting needs vary month to month. Is Trusty Oak flexible enough for that?

Unused hours roll over each month, so if your reporting load is lighter during a slow editorial cycle, those hours aren't lost. You can also redirect your EA's time toward other tasks — like research or administrative support — without changing your plan.

How does Trusty Oak handle sensitive data like subscriber counts or ad revenue figures?

Trusty Oak EAs sign confidentiality agreements and are US-based professionals accustomed to working with proprietary business data. You control access levels and can limit what the EA sees to only the platforms and reports relevant to their assigned work.

Get consistent reporting without adding headcount

Trusty Oak's onboarding process includes a Strategic Delegation Plan built around your specific metrics and tools — so your EA is operational quickly, not learning on the fly. Monthly plans start at $1,000 with a one-time $300 onboarding fee.