Website management & SEO support for media & publishing companies

Your editorial calendar doesn't stop, and neither does the work of keeping your site performing. Whether you're managing a content-heavy publication on WordPress, maintaining a digital magazine on a custom CMS, or trying to recover organic traffic after a Google algorithm update, the technical and SEO workload piles up fast. A Trusty Oak EA handles the ongoing site maintenance and search optimization so your editorial team can stay focused on the work that actually requires their expertise.

Fractional website management & seo support for media and publishing companies

How Trusty Oak handles website management & seo for media and publishing companies

A Trusty Oak EA working with a media or publishing client typically handles the full operational layer of website management — things like publishing and formatting articles in WordPress or Webflow, updating metadata and on-page SEO elements using tools like Yoast SEO or RankMath, running routine site audits in Semrush or Ahrefs to flag crawl errors or broken links, and maintaining internal linking structures across large content archives. They'll work inside your existing CMS and follow your editorial style guide, so the output is consistent with what your team already produces. Your role is to set the content priorities and approve any structural changes — the EA handles execution and keeps you updated on what's been done and what needs attention. For clients with active publishing schedules, this often means daily or weekly touchpoints to stay ahead of technical issues before they affect rankings or reader experience.

What your EA takes off your plate

Before your first session, pull together your CMS login credentials, your brand and style guide, and a list of your highest-traffic pages — that last piece helps the EA prioritize where SEO improvements will have the most impact. The most common mistake is handing off website tasks without explaining the content hierarchy or category structure, which leads to inconsistent tagging and metadata that's harder to clean up later.

1

CMS Article Publishing & Formatting

Formats and publishes finalized articles in WordPress, Webflow, or your publication's CMS — including image optimization, heading structure, tags, and categories.

2

On-Page SEO Optimization

Writes and updates meta titles, meta descriptions, alt text, and slug structure for new and existing content using Yoast SEO, RankMath, or native CMS SEO fields.

3

Technical Site Audits

Runs regular audits in Semrush or Screaming Frog to identify broken links, redirect issues, duplicate content, and crawlability problems common in large content archives.

4

Internal Linking & Content Interlinking

Builds and maintains internal linking strategies across your article library to support topic authority and improve time-on-site for readers navigating related content.

5

Google Search Console & Analytics Monitoring

Reviews GSC for indexing errors, manual actions, and keyword performance shifts, and flags anomalies in GA4 that may indicate traffic drops or tracking issues.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Google Search Console
SEMrush
Google Analytics 4
Screaming Frog
WordPress
Ahrefs

...and many more!

Trusted by media and publishing companies

Trusty Oak supports media and publishing companies including An Arm And a Leg, IDSCO, Susan B. Trachman, MD — handling everything from website management & seo to broader operational support.

What website management & seo support costs for media and publishing companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Yes — our EAs are experienced with the major CMS platforms used in publishing, including WordPress, Webflow, Ghost, and Squarespace, and can adapt to proprietary systems with a short onboarding period. They work within your existing processes rather than asking you to change them.
High-volume publishing is exactly where consistent EA support makes the most difference — recurring SEO tasks like metadata updates and internal linking don't scale well when left to editorial staff. You can allocate hours based on your publishing cadence, and unused hours roll over each month so you're not losing budget during slower cycles.
An Executive Assistant ($35/hr) is well-suited for CMS publishing, formatting, basic metadata entry, and routine site maintenance tasks. A Specialist ($50/hr) is the right fit if you need someone to own SEO strategy, conduct keyword research, interpret analytics data, or manage a technical audit remediation plan.

Get your publication's website off your plate

Trusty Oak matches you with a US-based EA who understands publishing workflows and can start contributing within days. Monthly plans start at $1,000 with a dedicated Client Success Manager to set priorities from day one.