Website management & SEO support for nonprofits that can't afford a stale site

Your website is often the first place a donor, volunteer, or grant officer goes to evaluate your organization — and outdated program pages, broken donation links, or buried impact reports can quietly cost you trust and funding. Most nonprofit staff are stretched too thin to keep up with content updates, plugin maintenance, and search visibility alongside everything else on their plates. A Trusty Oak EA handles the ongoing website work so your site reflects the organization you actually are today.

Fractional website management & seo support for nonprofits

How Trusty Oak handles website management & seo for nonprofits

A Trusty Oak EA working with a nonprofit typically takes ownership of the day-to-day website tasks that fall through the cracks — updating program and event pages in WordPress or Squarespace, ensuring donation buttons and embedded forms (like those from Classy, Donorbox, or PayPal Giving Fund) are functioning correctly, and publishing blog posts or impact stories that your team has drafted. On the SEO side, they'll work inside tools like Google Search Console, Yoast SEO, or Semrush to monitor keyword rankings, fix crawl errors, optimize page titles and meta descriptions, and identify content gaps around terms your target donors or volunteers are actually searching. Your role is to provide organizational context — upcoming campaigns, program changes, or new initiatives — while the EA handles execution and keeps a running log of changes made. Most clients share access through a password manager like 1Password and stay in the loop via a weekly update in Slack or email.

What your EA takes off your plate

Before your first session, pull together your CMS login, any brand or style guidelines, and a list of pages you know are outdated — even a rough notes document works. The most common mistake nonprofits make is handing off website access without context: your EA will be much more effective if they understand which programs are active, which are ending, and what your current fundraising calendar looks like, so they're not publishing content that conflicts with what's happening on the ground.

Program and Event Page Updates

Editing and publishing content changes to program descriptions, service area pages, and event listings in your CMS — ensuring accuracy before donor or volunteer-facing deadlines.

Donation Form and CTA Audits

Regularly testing embedded donation forms, call-to-action buttons, and landing pages (via Classy, Donorbox, or your payment processor) to catch broken links or form errors before they affect giving.

On-Page SEO Optimization

Reviewing and updating page titles, meta descriptions, header tags, and image alt text using Yoast SEO or RankMath to improve search visibility for grant-relevant and donor-facing content.

Google Search Console Monitoring

Checking for crawl errors, indexing issues, and search performance data monthly, then flagging or resolving issues that could reduce your site's visibility in search results.

Impact Report and Blog Publishing

Formatting and publishing annual impact reports, donor newsletters, or program updates to your website — including proper tagging, internal linking, and accessibility formatting.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Google Search Console

SEMrush

Screaming Frog

Ahrefs

WordPress

Google Analytics 4

...and many more!

Trusted by nonprofits

Trusty Oak supports nonprofits including Clayton Christensen Institute, Educational Testing Services (ETS), Real Discussion — handling everything from website management & seo to broader operational support.

What website management & seo support costs for nonprofits

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants

~$35/hour

10 hours $350

Specialists

~$50/hour

20 hours $1,000

Fractional Executives

~$95/hour

0 hours $0

Your monthly budget

$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Will a Trusty Oak EA understand nonprofit-specific website needs, like 990 transparency pages or grant program listings?

Yes — Trusty Oak EAs who work with nonprofits are familiar with the content types your audiences expect, including financials pages, program outcome summaries, and volunteer or grant application portals. During onboarding, your Client Success Manager will match you with an EA who has relevant nonprofit or mission-driven organization experience.

How does website access work — is it safe to share credentials with an EA?

Trusty Oak recommends using a shared password manager like 1Password or LastPass to grant access without exposing raw credentials, and most CMS platforms like WordPress allow you to add a user with a specific role (Editor or Administrator) rather than sharing a primary login. Your EA will work within whatever access level you're comfortable providing and will document any changes made.

Can an EA help improve our search ranking for terms like 'food bank in [city]' or 'volunteer opportunities near me'?

Local SEO is absolutely within scope — an EA can optimize your Google Business Profile, build out location-specific content, and ensure your site's structured data and NAP (name, address, phone) information is consistent across the web. This kind of local search work is especially valuable for nonprofits that rely on community visibility to drive volunteers and in-kind donations.

Keep your nonprofit's website working as hard as you do

Starting at $1,000/month, Trusty Oak gives you access to a US-based EA who can take website management and SEO off your plate — so your site stays current, functional, and findable. Schedule a free consultation to talk through what you'd hand off first.