Social media management for photography businesses that actually books sessions
Most photographers are either behind the camera or editing — not building a consistent Instagram presence or keeping Pinterest boards updated with fresh portfolio work. A Trusty Oak EA handles the content calendar, scheduling, and promotion so your social channels reflect the quality of your work even during your busiest shooting weeks. We've logged 346 time entries in social media management across industries, and photographers are one of the most natural fits for this kind of delegation.
300+ tasks completed in this service category across our client base.
How Trusty Oak handles social media management for photographers
Your EA works from a shared content library — typically a Google Drive or Dropbox folder where you drop finished images — and handles everything from there using Later for scheduling and Canva for any graphics like mini session announcements or promotional story templates. They'll build out your Instagram feed with portfolio highlights and behind-the-scenes content, maintain your Pinterest boards by pinning to relevant categories (wedding, portrait, newborn, etc.) on a consistent cadence, and draft captions that match your voice and include location-based hashtags relevant to your market. When you have a seasonal mini session coming up, your EA can create the promotional graphics, write the posts, and schedule them across platforms ahead of the launch date. Your job is to shoot and cull — they handle the publishing side.
Tools our team works with:
Instagram · Pinterest · Later · Canva
What your EA takes off your plate
Before your first week with an EA, put together a simple brand guide — your preferred tone (candid vs. polished, personal vs. professional), a list of hashtag sets you've used before, and a note on which images are client-approved for public sharing. The most common mistake photographers make is handing over access without that context, which leads to a feed that looks generic instead of distinctly yours.
Instagram Feed Scheduling via Later
EA plans and schedules portfolio images and behind-the-scenes content using Later, maintaining a consistent posting cadence even during your busy season.
Pinterest Board Management
EA pins finished gallery images to categorized boards (e.g., Golden Hour Portraits, Austin Wedding Photography) to drive long-tail search traffic to your website.
Seasonal Mini Session Promotion
EA designs promotional graphics in Canva, writes copy for each post, and schedules the full announcement sequence across Instagram and Pinterest ahead of your booking open date.
Client Gallery Sharing Posts
EA creates social posts from delivered galleries — with client permission — including tagging, location, and relevant hashtags to maximize reach and encourage client reshares.
Caption Writing and Hashtag Research
EA drafts captions in your established voice and researches location- and niche-specific hashtags to improve discoverability for each post type.
Tools our team works with
We adapt to your existing stack — no forced migrations.
Hootsuite 
Canva 
Later 
Sprout Social 
Meta Business Suite 
Buffer Trusted by photographers
Trusty Oak supports photographers including Amy Drake Photography, Love Byrd Photo, Nikkolas Nguyen Photo, and 2 others — handling everything from social media management to broader operational support.
What social media management support costs for photographers
Drag the sliders to build a monthly plan that fits your workload.
Executive Assistants
~$35/hourSpecialists
~$50/hourFractional Executives
~$95/hourStarting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.
Book a Discovery CallFrequently Asked Questions
Let your feed work while you're on a shoot
Trusty Oak's onboarding includes a Strategic Delegation Plan built around your workflow — so your EA is posting consistently from day one, not learning on the fly. Monthly plans start at $1,000 with a one-time $300 onboarding fee.