Marketing & campaign support for consulting firms that bill by the hour

When your revenue depends on client delivery, marketing is the first thing that stalls. Consulting firms routinely let their LinkedIn presence go quiet, delay newsletter sends, and push back campaign launches because no one has bandwidth to own execution. A Trusty Oak EA handles the operational side of your marketing so your consultants stay focused on billable work.

Fractional marketing & campaigns support for consultants

How Trusty Oak handles marketing & campaigns for consultants

A Trusty Oak EA assigned to a consulting client typically owns the execution layer of marketing — not strategy, but everything that turns strategy into output. That means drafting and scheduling thought leadership posts in LinkedIn or Buffer, building and sending email campaigns in HubSpot, Mailchimp, or ActiveCampaign, coordinating content calendars in Asana or Notion, and pulling performance reports so you can see what's working. For consulting firms, we often support lead nurture sequences tied to specific service lines, webinar promotion logistics, and case study formatting after the consultant provides the raw material. Your role is to approve content and flag priorities; the EA handles the rest of the workflow from draft to publish.

What your EA takes off your plate

The most common mistake consulting firm leaders make when delegating marketing is handing over tools access without context — an EA can log into HubSpot on day one, but without knowing your service lines, target client profile, and tone, the output will feel generic. Before your first session, prepare a one-page brief covering your ideal client, your two or three core offerings, and two or three examples of content you actually like. That single document will cut ramp-up time significantly and produce better first drafts.

1

Thought Leadership Content Scheduling

Draft and schedule LinkedIn posts or articles based on consultant-provided insights, maintaining a consistent publishing cadence without pulling the consultant into day-to-day execution.

2

Email Campaign Build and Deployment

Set up segmented email campaigns in HubSpot, Mailchimp, or ActiveCampaign — including copy formatting, list selection, scheduling, and post-send performance tracking.

3

Lead Nurture Sequence Management

Build and maintain automated drip sequences targeting prospects at different stages of the consulting sales cycle, updating messaging when service offerings or positioning shifts.

4

Webinar and Event Promotion Coordination

Manage promotional timelines for virtual events or speaking engagements — including reminder emails, social posts, landing page copy updates, and registration follow-up.

5

Campaign Performance Reporting

Pull open rates, click-through rates, follower growth, and lead source data from your marketing platforms and compile them into a concise monthly summary for leadership review.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Klaviyo
Google Analytics
Later
Mailchimp
Buffer
HubSpot

...and many more!

Trusted by consultants

Trusty Oak supports consultants including Brighter Strategies, Deborah Offner, High Flying Strategy, and 2 others — handling everything from marketing & campaigns to broader operational support.

What marketing & campaigns support costs for consultants

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

EAs don't ghostwrite from scratch — they work from your raw material, whether that's a voice memo, a bullet-point outline, or notes from a client engagement. The consultant provides the insight; the EA shapes it into a publishable post or article. This division of labor is how most consulting firms make thought leadership sustainable.
Yes. Trusty Oak EAs regularly work in HubSpot across both marketing and CRM functions, including building email sequences, managing contact lists, updating deal stages, and pulling reports. If your setup has custom workflows or integrations, a brief walkthrough during onboarding is all that's typically needed.
Flexibility is built into how Trusty Oak engages — there's no rigid scope that locks you into a fixed campaign structure. Your Client Success Manager helps you reprioritize hours as your focus shifts, whether that means moving from a webinar push one month to a case study series the next. Unused hours roll over, so a slower marketing month doesn't mean wasted budget.

Start delegating your consulting firm's marketing

Trusty Oak's onboarding includes a Strategic Delegation Plan built around your firm's actual marketing needs — not a generic checklist. Engagements start at $1,000/month with a one-time $300 onboarding fee.