Marketing & campaign support for performing arts organizations

Promoting a season of shows, a touring production, or a fundraising gala requires consistent marketing work that rarely fits neatly into a full-time hire. A Trusty Oak EA handles the recurring campaign tasks — social scheduling, email builds, audience list management — so your artistic and administrative staff aren't stretched across disciplines. Whether you're running a regional theater, a dance company, or a presenting organization, the work is the same: get the right message to the right audience before the curtain goes up.

Fractional marketing & campaigns support for performing arts organizations

How Trusty Oak handles marketing & campaigns for performing arts organizations

A Trusty Oak EA assigned to a performing arts client typically works within tools like Mailchimp or Constant Contact for email campaigns, Hootsuite or Later for social media scheduling, and Canva for production graphics and promotional assets. Day-to-day, they might be building a pre-show email sequence for an upcoming run, pulling open-rate and click data from past campaigns to inform the next one, or scheduling social posts tied to a production calendar you've shared. Your role is to provide the creative direction, key dates, and approvals — the EA handles execution, formatting, scheduling, and follow-through. Because Trusty Oak's onboarding includes a Strategic Delegation Plan, your Client Success Manager helps map out exactly which recurring tasks make sense to hand off first, so nothing falls through the cracks during a busy production period.

What your EA takes off your plate

Before your first session, pull together your production calendar for the next 90 days and any existing email templates or brand guidelines you use — even a folder of past show graphics is a strong starting point. The most common mistake is waiting until two weeks before opening night to loop in support; the EA can do a lot more for you if they have four to six weeks of lead time before a show. The more context you share upfront about your audience and tone, the less back-and-forth you'll need on approvals.

1

Production Email Campaign Builds

Set up and schedule email campaigns in Mailchimp or Constant Contact announcing show openings, cast announcements, or early-bird ticket offers to segmented patron lists.

2

Social Media Content Scheduling

Schedule production photos, rehearsal clips, and event reminders across Instagram, Facebook, and X using tools like Later or Hootsuite, aligned to your production calendar.

3

Promotional Graphic Preparation

Resize and format show artwork, headshots, and sponsor logos in Canva to meet platform specs for social, email headers, and digital program inserts.

4

Audience List Segmentation and Maintenance

Organize patron and subscriber lists by engagement history, ticket purchase behavior, or membership tier so campaigns reach the right audience segments.

5

Post-Campaign Performance Reporting

Pull open rates, click-through data, and social engagement metrics after each campaign and compile them into a simple summary so you can see what's working across your season.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Google Analytics
HubSpot
Buffer
Mailchimp
Klaviyo
Later

...and many more!

Trusted by performing arts organizations

Trusty Oak supports performing arts organizations including Boston Court Pasadena — handling everything from marketing & campaigns to broader operational support.

What marketing & campaigns support costs for performing arts organizations

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

In most cases, yes — EAs are experienced with common platforms and can get up to speed on tools like Spektrix, Patron Manager, or Arts People with brief onboarding from your team. If your platform has a patron-facing email tool built in, the EA can work directly there rather than requiring a separate email service.
Your EA works from whatever brand guidelines, sample copy, or tone references you provide — the more specific, the better. Most performing arts clients share a few past emails or social posts they liked, and the EA uses those as the baseline. You review and approve drafts before anything goes out.
The 51 entries reflect logged marketing and campaign work across Trusty Oak's client base, not performing arts exclusively — so we won't overstate it. What matters more is that your EA understands campaign mechanics: list segmentation, scheduling, asset prep, and reporting. The performing arts context — production timelines, patron relationships, season-based urgency — is something you'll brief them on, and Trusty Oak's onboarding process is built to capture exactly that.

Get campaign support before your next production

Trusty Oak's monthly plans start at $1,000 with a one-time $300 onboarding fee that includes a Strategic Delegation Plan tailored to your season. Unused hours roll over, so you're not losing budget in slower months.