Social media management for performing arts organizations that actually sells seats

Theaters, dance companies, and performing arts venues live and die by audience engagement — but building that engagement consistently is a full-time job that most artistic directors and company managers don't have time for. A Trusty Oak EA keeps your social presence active between productions, builds anticipation before opening night, and maintains the community you've worked hard to grow. Whether you're running a 99-seat black box or a regional touring company, your audience expects content that matches the energy of your work.

300+ tasks completed in this service category across our client base.

Fractional social media management support for performing arts organizations

How Trusty Oak handles social media management for performing arts organizations

A Trusty Oak EA assigned to social media management for a performing arts client typically handles the full content calendar — drafting and scheduling posts across Instagram, Facebook, and TikTok using tools like Later or Hootsuite, pulling assets from shared Google Drive or Dropbox folders, and coordinating with your marketing or production team to stay ahead of show milestones. They'll write caption copy tailored to your company's voice, source or resize production photos and rehearsal images for each platform's specs, monitor comments and DMs for audience questions, and track basic engagement metrics in a monthly report. Your role is to approve the content calendar weekly and flag any schedule changes — the EA handles execution from there. Trusty Oak has logged 346 total time entries for social media management across all industries, so this is a well-worn workflow, not an experiment.

What your EA takes off your plate

Before your EA's first week, put together a simple brand guide — your company's tone of voice, any language you avoid, and examples of posts you've loved and hated. The most common mistake performing arts clients make is handing over login credentials without sharing context about upcoming productions, so your EA ends up posting generic content during a critical ticket-sales window. A shared production calendar with show dates, press night, and any media embargoes goes a long way toward getting useful content from day one.

1

Production Content Calendar Build-Out

EA maps out a 4–6 week posting schedule around each show's rehearsal period, preview performances, opening night, and closing weekend, then drafts copy and queues posts in Later or Buffer for your approval.

2

Rehearsal and Behind-the-Scenes Post Creation

EA formats and writes captions for rehearsal photos or short video clips shared by your stage manager or director, optimizing image crops and hashtags for Instagram Reels and Facebook Stories.

3

Ticket Link and Box Office CTA Management

EA ensures every promotional post includes the correct ticketing URL from your platform — Tessitura, PatronManager, or Eventbrite — and updates bio links and link-in-bio tools like Linktree when new shows go on sale.

4

Audience Comment and DM Monitoring

EA checks comments and direct messages daily, responds to general questions about show times, accessibility, or ticket availability, and flags anything requiring a decision from your team.

5

Monthly Engagement Report

EA pulls follower growth, post reach, and top-performing content from native platform analytics or a tool like Sprout Social and delivers a plain-language summary so you can see what's resonating with your audience.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Hootsuite
Later
Sprout Social
Meta Business Suite
Canva
Buffer

...and many more!

Trusted by performing arts organizations

Trusty Oak supports performing arts organizations including Boston Court Pasadena — handling everything from social media management to broader operational support.

What social media management support costs for performing arts organizations

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Yes — this is actually where having a dedicated EA helps most, because juggling content for overlapping productions is exactly the kind of organizational work that falls through the cracks when it's handled ad hoc. Your EA will maintain separate content threads for each production within the same calendar and coordinate with whoever is managing each show to keep assets and announcements organized.
Your EA can absolutely work within those parameters — you'll walk them through any AEA or union-related restrictions during onboarding, and your Client Success Manager will document those guardrails in your Strategic Delegation Plan. The EA's job is to execute within the boundaries you set, not to make judgment calls about what's permissible.
That seasonal rhythm is common in performing arts, and Trusty Oak's rollover policy means unused hours from slower months carry forward so you have more capacity when you need it most. You're not locked into a flat workload — you can communicate priorities to your EA week by week based on where you are in the production cycle.

Keep your audience engaged between curtain calls

Trusty Oak matches performing arts organizations with experienced EAs who can manage your social presence from rehearsal through closing night. Monthly plans start at $1,000 with a one-time $300 onboarding fee that includes a Strategic Delegation Plan built around your production schedule.