Content creation & blogging support for coaches & training businesses

You have frameworks, methodologies, and expertise worth sharing — but turning that into consistent blog posts, newsletters, and lead magnets takes hours you don't have. Coaches and trainers often sit on a goldmine of recorded sessions, podcast episodes, and course material that never gets repurposed into content that attracts new clients. A Trusty Oak EA handles the production side so your ideas actually make it to your audience.

200+ tasks completed in this service category across our client base.

Fractional content creation & blogging support for coaches and trainers

How Trusty Oak handles content creation & blogging for coaches and trainers

A Trusty Oak EA working with a coaching or training business typically operates inside your existing stack — whether that's Kajabi for your course content, ConvertKit or Mailchimp for email, or WordPress for your blog. On a week-to-week basis, they might take a recorded coaching call or podcast episode, pull out the key insights, and turn it into a structured blog post and a newsletter draft ready for your review. If you're launching a new program, they can develop lead magnet content — worksheets, guides, or email sequences — based on your existing frameworks and voice. Your role is to provide the raw material (recordings, notes, outlines) and do a final review pass; the EA handles the drafting, formatting, publishing, and scheduling. Across all industries, Trusty Oak has logged 286 time entries for content creation and blogging work, so this is a well-worn workflow for our team.

Tools our team works with:

WordPress · Mailchimp · ConvertKit · Kajabi

What your EA takes off your plate

The most common mistake coaches make when delegating content work is assuming the EA can write in their voice without any reference material. Before your first week, pull together two or three pieces of content you've already written or recorded that you feel represent you well — a past newsletter, a webinar recording, a social caption — and share those alongside a brief note on who your audience is and what you want them to feel. That context cuts the revision cycle significantly and gets you to usable drafts much faster.

Podcast Show Notes Writing

EA listens to or reviews your episode transcript and writes structured show notes with key takeaways, timestamps, and calls to action, formatted for your website or Kajabi blog.

Course Content Repurposing

EA takes existing module recordings or lesson scripts and adapts them into blog posts, email sequences, or downloadable reference guides that extend the reach of your IP.

Weekly or Monthly Newsletter Drafting

EA drafts your ConvertKit or Mailchimp newsletter based on a brief or content calendar you approve, including formatting, link placement, and subject line options.

Lead Magnet Development

EA builds out the written content for opt-in offers — such as a 5-day email challenge, a checklist, or a short guide — structured around your coaching methodology and target audience.

WordPress Blog Post Publishing

EA formats and publishes finalized blog posts in WordPress, including adding headers, internal links, images, SEO meta descriptions, and scheduling the publish date.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Google Docs

Jasper

Surfer SEO

WordPress

Yoast SEO

Trello

...and many more!

Trusted by coaches and trainers

Trusty Oak supports coaches and trainers including Coach Wolfgang, Martin Global Leaders, Ruth Calabrese Leadership Coaching, and 1 others — handling everything from content creation & blogging to broader operational support.

What content creation & blogging support costs for coaches and trainers

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants

~$35/hour

10 hours $350

Specialists

~$50/hour

20 hours $1,000

Fractional Executives

~$95/hour

0 hours $0

Your monthly budget

$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Can an EA write in my voice if my brand is built around my personal coaching style?

Yes, but it requires a short calibration period and good source material. EAs work best when you provide recordings, past content, or a brief style guide upfront — they draft, you refine, and the voice gets tighter over the first few weeks. Most coaches find that after a month, review time drops considerably.

We run everything through Kajabi — can your EAs work inside that platform?

Kajabi is one of the tools our content EAs commonly work in, including blog publishing, email broadcasts, and landing page copy. If your EA hasn't used Kajabi before, Trusty Oak's onboarding process flags that so you're matched with someone who has relevant platform experience.

How does the monthly hour budget work if content needs vary — some months I'm launching, some months I'm not?

Unused hours roll over each month, which makes this model practical for coaches with uneven content demands. During a launch month you might use more hours on email sequences and lead magnets; in quieter months, those hours can shift to evergreen blog posts or repurposing older content.

Start turning your expertise into consistent content

Trusty Oak matches you with a US-based EA experienced in coaching industry content workflows, with a dedicated Client Success Manager to map out exactly what gets delegated first. Monthly budgets start at $1,000 with a one-time $300 onboarding fee.