Graphic design support for coaches & training professionals who need more than a logo
When you're running a coaching practice or training business, your visual content is doing sales work around the clock — your course landing pages, lead magnets, slide decks, and social graphics either build trust or lose it. Most coaches don't have a dedicated designer, which means this work either gets skipped or eats hours you should be spending with clients. A Trusty Oak EA handles the production side so your brand looks consistent whether someone finds you on Instagram, enrolls in your course, or opens your welcome email.
How Trusty Oak handles graphic design for coaches and trainers
A Trusty Oak graphic design EA typically works inside whatever tools your business already runs — Canva Pro, Adobe Express, or PowerPoint for coaches who deliver slide-based content, and platforms like Teachable, Kajabi, or Thinkific when course graphics need to match a specific template or upload spec. You share your brand kit — fonts, colors, logo files — once during onboarding, and your EA builds a reusable asset library from there so every new deliverable stays on-brand without a back-and-forth briefing session. Day-to-day, that might look like resizing a webinar promotional graphic for three different platforms, updating a workbook PDF with new module content, or building out a pitch deck for a corporate training proposal. Your Client Success Manager helps you document your visual standards upfront, so the EA can work with minimal direction once the system is in place. Your job is to approve and provide content — the EA handles layout, sizing, formatting, and file delivery.
What your EA takes off your plate
Before your first session, pull together your brand kit — your logo files (ideally in SVG or PNG with transparent background), your hex color codes, and the fonts you use — and drop them in a shared Google Drive or Dropbox folder. The most common mistake coaches make is assuming the EA can reverse-engineer brand standards from existing materials, which works but slows things down significantly in the first few weeks. If you have one existing piece you're proud of, include it as a style reference — that single example is often more useful than a written brief.
Course Workbook and Handout Formatting
Designing and formatting PDF workbooks, worksheets, and participant guides in Canva or Adobe Express to match your program's branding and upload requirements for platforms like Kajabi or Teachable.
Social Media Promotional Graphics
Creating sized graphics for Instagram, LinkedIn, and Facebook to promote launches, enrollment windows, live sessions, and testimonials — using your brand kit so posts stay consistent across platforms.
Slide Deck Design and Template Building
Building or refreshing PowerPoint or Google Slides decks for webinars, live training sessions, or corporate pitches, including master template setup so future updates stay on-brand.
Lead Magnet and Opt-In Asset Creation
Designing downloadable PDFs, checklists, or mini-guides used as lead magnets in your funnel, formatted for both on-screen readability and print if needed.
Email Header and Newsletter Visual Assets
Creating branded header images, section dividers, and promotional banners sized for ConvertKit, ActiveCampaign, or MailChimp templates used in your client communications and launch sequences.
Tools our team works with
We adapt to your existing stack — no forced migrations.
Adobe Express 
Unsplash / Pexels 
Dropbox 
Canva 
Microsoft PowerPoint 
Google Slides Trusted by coaches and trainers
Trusty Oak supports coaches and trainers including Coach Wolfgang, Martin Global Leaders, Ruth Calabrese Leadership Coaching, and 1 others — handling everything from graphic design to broader operational support.
What graphic design support costs for coaches and trainers
Drag the sliders to build a monthly plan that fits your workload.
Executive Assistants
~$35/hourSpecialists
~$50/hourFractional Executives
~$95/hourStarting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.
Book a Discovery CallFrequently Asked Questions
Get a designer who knows your coaching business
Trusty Oak matches you with a US-based EA and builds a delegation plan around your actual content calendar. Start with a $1,000/month budget and a one-time $300 onboarding fee — unused hours roll over.