Marketing & campaign support for event planners & hospitality professionals

Between venue coordination, vendor management, and day-of logistics, marketing tasks like email campaigns, social scheduling, and sponsor communications are the first things to slip. Trusty Oak provides US-based fractional EAs and specialists who can own your recurring marketing workflows so you're promoting your events consistently—not just when you have time. Whether you're running a boutique event planning firm, a venue, or a hospitality brand with a packed event calendar, this is the kind of support that keeps your pipeline moving.

Fractional marketing & campaigns support for event and hospitality businesses

How Trusty Oak handles marketing & campaigns for event and hospitality businesses

A Trusty Oak EA working in Events & Hospitality marketing typically takes ownership of the tasks that repeat every event cycle—drafting and scheduling email campaigns in Mailchimp or Constant Contact, building out social content calendars in tools like Later or Hootsuite, and pulling together post-event recap content from photos and attendee feedback you share. They can update your website event listings in Squarespace or WordPress, format sponsor prospectus decks in Canva or PowerPoint, and manage your contact lists in HubSpot or a CRM you're already using. Your role is to provide the event details, key messaging, and final approval—the EA handles the production and scheduling work that eats up hours you don't have. Most clients share a shared inbox or project management space like Asana or Trello to keep handoffs clean across multiple events running simultaneously.

What your EA takes off your plate

The most common mistake is handing off marketing tasks without first documenting your brand voice, typical event types, and the tools you're already using—your EA will spend the first week guessing instead of producing. Before your first session, pull together one or two past email campaigns or social posts you liked, note which platforms you use, and list the next two or three events on your calendar with key dates. That context lets your EA start contributing in the first week rather than the third.

1

Email Campaign Drafting and Scheduling

Writing and scheduling pre-event, reminder, and post-event email sequences in platforms like Mailchimp, Constant Contact, or ActiveCampaign using your brand voice and event details.

2

Social Media Content Calendar Management

Building and scheduling event promotion posts across Instagram, Facebook, and LinkedIn using tools like Later or Hootsuite, including formatting graphics in Canva from your photos or brand assets.

3

Sponsor and Partner Outreach Materials

Formatting and updating sponsorship prospectus decks, one-pagers, and follow-up email templates in Canva or PowerPoint to support your business development efforts.

4

Event Listing and Website Updates

Publishing and maintaining event pages on your website (Squarespace, WordPress, or Wix) and third-party listing platforms like Eventbrite or Tripleseat to keep event details current.

5

Post-Event Recap and Audience Re-engagement

Compiling attendee feedback, pulling key metrics from your email and social platforms, and drafting post-event recap emails or social posts to keep your audience engaged between events.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Klaviyo
Later
Buffer
Mailchimp
Google Analytics
HubSpot

...and many more!

Trusted by event and hospitality businesses

Trusty Oak supports event and hospitality businesses including Chava Group, Couret Leadership Lab, Generations Now, and 2 others — handling everything from marketing & campaigns to broader operational support.

What marketing & campaigns support costs for event and hospitality businesses

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

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Frequently Asked Questions

Yes, and this is actually one of the most common use cases for events and hospitality clients. The key is using a shared project management tool like Asana or Trello where each event has its own task list—your EA can manage parallel campaigns without things falling through the cracks as long as deadlines and event details are clearly documented.
Trusty Oak Executive Assistants can draft copy based on event details you provide and build graphics in Canva using your brand kit—you review and approve before anything goes out. If you need more advanced graphic design or brand strategy work, that falls under our Specialists tier at $50/hr, which your Client Success Manager can help you assess during onboarding.
Trusty Oak's monthly hours roll over, so slower months don't go to waste—you can bank hours and draw on them during a heavy event season. The initial commitment is three months, after which it's month-to-month, so you're not locked into a fixed scope when your calendar shifts.

Get your event marketing off your plate

Start with a $1,000/month talent budget and a Strategic Delegation Plan built around your event calendar. One-time $300 onboarding fee gets you matched with a US-based EA and a dedicated Client Success Manager.