Social media management for event planners & hospitality businesses

Your venue just wrapped a stunning wedding, your catering team pulled off a flawless corporate gala, or your event planning firm booked three new clients — and none of it made it to Instagram until two weeks later. Social media for events and hospitality is time-sensitive and visual-heavy, which makes it one of the first things that slips when you're in execution mode. A Trusty Oak EA keeps your channels active and on-brand whether you're on-site or in back-to-back planning calls.

300+ tasks completed in this service category across our client base.

Fractional social media management support for event and hospitality businesses

How Trusty Oak handles social media management for event and hospitality businesses

A Trusty Oak EA assigned to your events or hospitality business typically works inside tools like Later, Hootsuite, or Meta Business Suite to build and maintain a content calendar aligned with your event schedule, seasonal promotions, and venue availability. They'll take raw assets — photos from your photographer, venue shots, behind-the-scenes content — and write captions, apply hashtags, and schedule posts across Instagram, Facebook, LinkedIn, or TikTok depending on where your clients actually are. For event-driven businesses, they'll build out pre-event hype posts, day-of coverage queues, and post-event recap content so nothing falls through the gaps. They'll also monitor comments and DMs, flag anything that needs your personal response, and pull monthly engagement reports so you can see what's converting. Your role is to share assets and approve the content calendar — most clients spend under an hour a week on this once the workflow is established.

What your EA takes off your plate

Before your EA starts, pull together a shared folder — Google Drive or Dropbox works fine — with your brand kit, any existing photo libraries from past events, and a short note on your tone (are you formal and upscale, or warm and approachable?). The most common mistake is handing off social media without giving the EA enough visual assets to work with, which forces them to rely on stock imagery that doesn't reflect your actual work — and in events and hospitality, authenticity is what sells.

1

Event Promotion Content Scheduling

EA builds a pre-event posting sequence in Later or Hootsuite — typically 2 to 4 weeks out — covering save-the-date announcements, vendor spotlights, and ticket or RSVP links.

2

Post-Event Recap Publishing

EA curates highlight photos and video clips from each event, writes recap captions with tagged vendors and clients (where appropriate), and publishes within 48 hours of event completion.

3

Venue and Availability Promotion

EA creates and schedules evergreen posts showcasing your venue spaces, packages, or service offerings to maintain pipeline visibility between booked events.

4

Community Engagement and DM Monitoring

EA monitors comments, reviews, and direct messages across platforms daily, responds to general inquiries using approved scripts, and escalates booking-intent messages directly to you.

5

Monthly Performance Reporting

EA pulls engagement metrics, follower growth, and top-performing posts from native platform analytics or a tool like Sprout Social and delivers a concise summary with notes on what content drove the most reach.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Hootsuite
Meta Business Suite
Sprout Social
Buffer
Canva
Later

...and many more!

Trusted by event and hospitality businesses

Trusty Oak supports event and hospitality businesses including Chava Group, Couret Leadership Lab, Generations Now, and 2 others — handling everything from social media management to broader operational support.

What social media management support costs for event and hospitality businesses

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Yes — this is actually where the setup pays off most. Your EA builds a flexible content calendar that accounts for confirmed event dates and leaves room for last-minute additions. Most clients share a quick update after each event wraps so the EA can queue recap content without needing a full debrief call.
Your EA can work with iPhone photos, vendor-provided images, client-tagged posts, and even user-generated content with permission — this is standard in the industry. They'll also help you build a library of evergreen venue and brand content so your feed stays active even during slower booking periods.
Your EA monitors DMs and comments daily and responds to general questions using approved language you've reviewed together during onboarding. Any message that looks like a serious booking inquiry gets flagged to you directly — typically via Slack or email — so you can respond personally and close the conversation.

Keep your social presence active between events

Trusty Oak's Social Media EAs work at $35/hour with monthly budgets starting at $1,000 — and your dedicated Client Success Manager will help you build a delegation plan before your first session. Start with a 3-month engagement and see what consistent posting actually does for your pipeline.