Graphic design support for recreation & outdoors businesses

Whether you're promoting a guided kayaking season, launching a new gear line, or building out trail signage templates, consistent visual assets matter — and they take more time than most operators have. Recreation and outdoors businesses often run lean teams through high-demand seasonal windows, which means design work gets deprioritized or rushed. A Trusty Oak Specialist can take that off your plate without requiring you to hire a full-time designer.

Fractional graphic design support for outdoor recreation businesses

How Trusty Oak handles graphic design for outdoor recreation businesses

A Trusty Oak graphic design Specialist works within your existing brand guidelines — or helps establish them if you're starting from scratch — to produce assets you can actually use across print, digital, and social channels. Day-to-day, that might look like building out a seasonal event flyer in Canva or Adobe Illustrator, resizing trail maps for web and print formats, or creating consistent social media templates for Instagram and Facebook that your internal team can update without breaking the layout. You provide direction and feedback; the EA handles execution, file management, and version control. Most clients share a shared Google Drive or Dropbox folder and communicate through Slack or email — the workflow is lightweight on your end by design.

What your EA takes off your plate

Before your first session, pull together your logo files, any brand colors or fonts you use consistently, and two or three examples of design work you actually like — even if it's from a competitor or a brand in a different industry. The most common mistake is handing off a vague request like 'make something for our summer rafting season' without reference points, which leads to revision cycles that eat up hours. The more specific your brief, the faster the output matches what you had in mind.

1

Seasonal Promotional Flyer Design

Creating print-ready and digital flyers for guided tours, seasonal openings, or outdoor events using Adobe Illustrator, InDesign, or Canva.

2

Social Media Template Creation

Building branded, editable templates for Instagram, Facebook, and email campaigns that reflect your outdoor brand's color palette, typography, and photography style.

3

Trail Map and Wayfinding Graphic Formatting

Formatting and refining trail maps or site layout graphics for use in printed guides, park kiosks, or downloadable PDFs on your website.

4

Gear and Merchandise Catalog Layout

Designing product sheets or catalog pages for rental equipment, branded merchandise, or retail inventory using InDesign or Canva with consistent product photography placement.

5

Brand Asset Organization and Style Guide Maintenance

Organizing logo files, color codes, font libraries, and approved imagery into a structured brand kit so your team and vendors always use the right assets.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Unsplash / Pexels
Microsoft PowerPoint
Dropbox
Canva
Adobe Express
Google Slides

...and many more!

Trusted by outdoor recreation businesses

Trusty Oak supports outdoor recreation businesses including NRT Guides — handling everything from graphic design to broader operational support.

What graphic design support costs for outdoor recreation businesses

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Yes — many recreation and outdoors businesses operate without a formal style guide, and that's a common starting point. Your EA can help document what you're already doing visually and build a lightweight brand kit from there. It's not a blocker, but having even a few reference examples speeds up the early work significantly.
Trusty Oak's model is built for exactly this kind of flexibility. Your monthly talent budget can be applied heavily during pre-season promotional pushes and dialed back when demand drops, and unused hours roll over month to month. After the initial three-month commitment, you're on a month-to-month arrangement.
Your EA can source images from stock platforms like Adobe Stock, Unsplash, or Shutterstock and flag licensing requirements before using anything in a deliverable. If you have your own photography library — which many outdoor brands do — sharing that in a shared drive makes it easy for the EA to pull from approved assets instead.

Get branded assets off your to-do list

Trusty Oak matches you with a graphic design Specialist who understands the pace and visual demands of the recreation and outdoors space. Starting at $1,000/month with a one-time $300 onboarding fee.