Reporting & analytics support for recreation & outdoors businesses

Whether you're running a kayak rental operation, a summer camp, or an outdoor adventure company, your data tells a story — but pulling it together takes time you don't have between seasons. A Trusty Oak EA can build and maintain the dashboards, booking reports, and revenue summaries that help you make smarter decisions about staffing, pricing, and programming. If you're still exporting CSVs manually or piecing together reports from FareHarbor, Checkfront, or your POS at the end of every month, this is the work we're built to take off your plate.

100+ tasks completed in this service category across our client base.

Fractional reporting & analytics support for outdoor recreation businesses

How Trusty Oak handles reporting & analytics for outdoor recreation businesses

A Trusty Oak EA working on reporting and analytics for a recreation or outdoors business typically starts by auditing your existing data sources — booking platforms like FareHarbor, Rezdy, or Checkfront, payment processors, Google Analytics, and any spreadsheets you're already maintaining. From there, they build out recurring reports in Google Sheets, Excel, or Looker Studio that surface the metrics you actually care about: occupancy rates, revenue per activity type, cancellation trends, seasonal comparisons, and customer acquisition by channel. On a weekly or monthly cadence, they pull fresh data, update the reports, flag anything that looks off, and send you a summary so you're not digging through raw numbers yourself. Your role is to tell them which decisions you're trying to make — they handle the mechanics of getting the data into a format that supports those decisions. Over time, they can also build out year-over-year comparisons that are especially valuable in a business where seasonality drives almost everything.

What your EA takes off your plate

Before your first session, list out every place your business data currently lives — your booking platform, your payment processor, any spreadsheets, your email marketing tool — and note what decisions you wish those numbers were helping you make. The most common mistake is handing off 'reporting' without explaining the question you're trying to answer, which leads to reports that are technically accurate but not actually useful for running the business.

1

Booking Platform Report Consolidation

Pull and reconcile reservation data from platforms like FareHarbor, Rezdy, or Checkfront into a single monthly summary showing bookings by activity, revenue, and cancellation rate.

2

Seasonal Revenue Trend Analysis

Build year-over-year comparison reports in Google Sheets or Excel that highlight peak season performance, shoulder season gaps, and revenue variance by month or quarter.

3

Occupancy and Capacity Utilization Tracking

Track actual vs. available capacity across tours, rentals, or programs to identify underperforming time slots or activities that consistently sell out and may warrant price adjustments.

4

Marketing Channel Attribution Reporting

Connect Google Analytics and campaign data to booking outcomes so you can see which channels — organic search, email, paid ads, or referral partners — are actually driving reservations.

5

Custom Looker Studio or Google Sheets Dashboard Setup

Build a live dashboard that consolidates key business metrics — revenue, bookings, refunds, and customer counts — so you have a single view without logging into multiple platforms each week.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Zapier
Salesforce
Google Analytics 4
Google Looker Studio
Microsoft Excel
HubSpot

...and many more!

Trusted by outdoor recreation businesses

Trusty Oak supports outdoor recreation businesses including NRT Guides — handling everything from reporting & analytics to broader operational support.

What reporting & analytics support costs for outdoor recreation businesses

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

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Frequently Asked Questions

A Trusty Oak EA can work directly within FareHarbor's or Checkfront's native reporting interfaces, export data from those platforms, or both — depending on what gives you the most useful output. In most cases, they'll pull exports and build supplemental reports in Google Sheets or Looker Studio so you're not limited to what the booking platform's built-in reports can show.
It often does, but the nature of the work shifts. During peak season, an EA is typically running weekly reports and keeping dashboards current. In the off-season, the focus moves to year-over-year analysis, forecasting for the upcoming season, and cleaning up data so you're starting fresh — work that's easy to deprioritize but pays off when planning staffing and pricing.
Yes. If you're starting from scratch, an EA can assess what data you're already generating, recommend a simple reporting structure that fits your business size, and build it out in tools you already have access to like Google Sheets or Looker Studio. You don't need an existing system — you just need to be able to share access to your booking and payment platforms.

Get your recreation business data working for you

Trusty Oak's US-based EAs have logged over 143 time entries in reporting and analytics work across industries. Start with a $1,000/month talent budget and a Strategic Delegation Plan built around what your business actually needs.