Sales & lead generation support for recreation & outdoors businesses

Whether you're running a guided tour company, an outdoor gear brand, or a recreational facility, your sales pipeline doesn't manage itself — and chasing down leads eats time you'd rather spend operating. Trusty Oak's US-based fractional EAs and specialists handle the prospecting, outreach, and CRM work so your team can focus on closing and delivering experiences. From researching corporate group booking leads to following up with wholesale retail inquiries, this is hands-on sales support built around how your business actually runs.

100+ tasks completed in this service category across our client base.

Fractional sales & lead generation support for outdoor recreation businesses

How Trusty Oak handles sales & lead generation for outdoor recreation businesses

A Trusty Oak EA working on sales and lead generation for a recreation or outdoors business typically starts by getting inside your CRM — whether that's HubSpot, Salesforce, or a simpler tool like Pipedrive — and cleaning up or building out your lead lists. From there, they handle prospecting work like researching corporate clients for group outings, identifying event planners who book team-building activities, or finding wholesale buyers for outdoor gear lines. Day-to-day, they manage outreach sequences in tools like Apollo, Outreach, or even a structured Gmail workflow, log activity in your CRM, and flag warm leads for you to take over. Your role is to handle the actual sales conversations and relationship-building — the EA keeps the pipeline full and organized so nothing falls through the cracks. You'll check in with your Client Success Manager during onboarding to map out exactly which segments to target and what a qualified lead looks like for your business.

What your EA takes off your plate

Before your first session, write down exactly who your ideal customer is — not just 'outdoor enthusiasts' but something like 'HR managers at companies with 50–200 employees within 60 miles who have budget for team events.' The most common mistake is handing off prospecting without a clear ideal customer profile, which results in a full CRM of leads that don't convert. The tighter your brief upfront, the faster your EA can build a pipeline worth working.

1

Corporate & Group Booking Prospect Research

Identify and compile lists of local businesses, HR departments, or event planners who regularly book group outdoor experiences, retreats, or team activities.

2

CRM Data Entry and Pipeline Maintenance

Log contacts, update deal stages, and keep lead records current in HubSpot, Pipedrive, or your existing CRM so your pipeline reflects real-time status.

3

Cold and Warm Outreach Sequencing

Draft and send templated outreach emails or LinkedIn messages to prospective clients, following a cadence you approve — and following up on non-responses on schedule.

4

Wholesale and Retail Buyer Outreach

Research and contact outdoor gear buyers, sporting goods retailers, or specialty shops to introduce your product line and request meetings or catalog reviews.

5

Lead List Building from Industry Directories and Events

Pull targeted leads from sources like Outdoor Retailer exhibitor lists, regional tourism boards, or LinkedIn Sales Navigator filtered by relevant titles and geography.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Salesforce
LinkedIn Sales Navigator
Apollo.io
HubSpot
ZoomInfo
Outreach

...and many more!

Trusted by outdoor recreation businesses

Trusty Oak supports outdoor recreation businesses including NRT Guides — handling everything from sales & lead generation to broader operational support.

What sales & lead generation support costs for outdoor recreation businesses

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
15 hours $525
Specialists
~$50/hour
10 hours $500
Fractional Executives
~$95/hour
5 hours $475
Your monthly budget
$1,500

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Yes — and seasonality is something your Client Success Manager will account for in your Strategic Delegation Plan. Your EA can front-load prospecting and outreach campaigns in the months before your peak season, so leads are warm and ready when your team is fully operational.
A Specialist (billed at $50/hr) can help you evaluate and configure a CRM like HubSpot or Pipedrive for your sales workflow. Once it's set up, an Executive Assistant can take over day-to-day data entry, outreach logging, and pipeline maintenance at $35/hr.
Monthly Talent Budgets start at $1,000/month, and any unused hours roll over — so a slower month doesn't mean wasted spend. After the initial 3-month commitment, the arrangement is month-to-month, which works well for businesses with seasonal or project-based sales cycles.

Build a sales pipeline you can actually keep up with

Trusty Oak's US-based EAs have logged over 125 time entries in sales and lead generation work across industries. Get started with a Strategic Delegation Plan tailored to your recreation or outdoors business.