Marketing & campaign support for recreation & outdoors businesses

Running a kayak rental company, adventure tour operation, or outdoor retail brand means your busiest marketing moments hit right before peak season — and there's rarely bandwidth to execute well when you're also managing staff, inventory, and bookings. Trusty Oak EAs handle the campaign logistics so you can stay focused on the experience side of the business. Whether it's building a spring launch email sequence, scheduling social content around a gear drop, or pulling together a promotional calendar for summer programming, we've got the execution covered.

Fractional marketing & campaigns support for outdoor recreation businesses

How Trusty Oak handles marketing & campaigns for outdoor recreation businesses

A Trusty Oak EA working on marketing and campaigns for a recreation or outdoors business typically owns the execution layer — not strategy, but everything that turns a strategy into something live. That means building and scheduling email campaigns in Mailchimp or Klaviyo, drafting and queuing social posts in tools like Buffer or Later, coordinating with any designers or photographers you already work with, and keeping your promotional calendar updated so nothing falls through ahead of a season opener or event. Your role is to give direction on what you're promoting and when — the EA handles the sequencing, copy drafts, scheduling, and follow-up so the campaign actually ships on time. They'll flag gaps, remind you of upcoming deadlines, and keep assets organized in a shared folder or project management tool like Asana or Trello.

What your EA takes off your plate

Before handing off your first campaign, pull together your brand voice notes, any past emails or posts that performed well, and your upcoming promotional dates — even rough ones. The most common mistake is waiting until two weeks before a season launch to start, which doesn't leave enough time for drafts, revisions, and scheduling. The more lead time your EA has, the better the output.

1

Seasonal Campaign Calendar Build-Out

Map out promotional windows around peak seasons, holidays, and local events — building a month-by-month content and campaign calendar in Asana, Trello, or a shared Google Sheet.

2

Email Campaign Setup and Scheduling

Draft, format, and schedule promotional emails in Mailchimp or Klaviyo, including subject line variants and segmentation for past customers, subscribers, or gear purchasers.

3

Social Media Content Scheduling

Write captions, source or resize existing brand photos, and queue posts across Instagram, Facebook, and other active channels using Buffer, Later, or Meta Business Suite.

4

Promotional Copy Drafting

Write first drafts of campaign copy for early-bird discounts, tour package launches, or gear promotions — formatted for email, social, or landing page use based on your direction.

5

Campaign Performance Tracking and Reporting

Pull open rates, click-throughs, and engagement metrics from your email and social platforms after each campaign and compile them into a simple summary for your review.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Klaviyo
Later
Buffer
Mailchimp
Google Analytics
HubSpot

...and many more!

Trusted by outdoor recreation businesses

Trusty Oak supports outdoor recreation businesses including NRT Guides — handling everything from marketing & campaigns to broader operational support.

What marketing & campaigns support costs for outdoor recreation businesses

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Yes, and this is actually one of the most common use cases. Your EA can ramp up campaign activity in the months leading into peak season and scale back during the off-season, since unused hours roll over month to month. The key is building out a promotional calendar early so there's a clear runway before each busy period.
Trusty Oak EAs handle the written and organizational side of campaigns — copy, scheduling, asset coordination, and reporting. If you have existing photos, videos, or a photographer you work with, your EA can manage that asset library and make sure the right content gets used in the right campaigns. Original photo or video production isn't part of the service.
Absolutely — EAs can manage separate campaign tracks for your experience bookings and your product sales, including segmented email lists and tailored social content for each. You'd want to clarify which audience gets what messaging upfront, and your EA can help you document that logic so it's consistent across every campaign.

Get your next campaign off your plate

Trusty Oak's onboarding includes a Strategic Delegation Plan built around your specific business — so from day one, your EA knows what you're promoting and when. Start with a $1,000/month budget and a dedicated Client Success Manager.