Marketing & campaign support for education organizations that can't afford a Full-Time marketing hire

Whether you're running enrollment campaigns for a private school, promoting a new course cohort for an edtech platform, or managing communications for a tutoring center, the marketing work is real and ongoing — but rarely enough to justify a full-time role. Trusty Oak provides Education organizations with experienced EAs who can own the execution layer of your marketing: building email sequences, managing your content calendar, and keeping campaigns moving without you micromanaging every step. This is for the admissions director, founder, or program manager who knows what needs to go out — they just need someone reliable to make it happen.

Fractional marketing & campaigns support for education companies

How Trusty Oak handles marketing & campaigns for education companies

A Trusty Oak EA working on Marketing & Campaigns for an Education client typically handles the production and coordination work that keeps campaigns on schedule. That means building and scheduling email sequences in platforms like Mailchimp, Constant Contact, or HubSpot — enrollment drip campaigns, open house reminders, re-engagement emails for lapsed leads — based on copy and direction you provide or approve. They'll manage your content calendar in Asana, Trello, or Notion, coordinate with designers or copywriters if you have them, and make sure social posts go out on time via Buffer or Hootsuite. Your role is to set the strategy and approve key messaging; the EA handles the setup, scheduling, list segmentation, and follow-through. If something breaks or a deadline shifts, they flag it — you're not left wondering what's in draft versus what's live.

What your EA takes off your plate

The most common mistake Education clients make is handing off campaigns without a clear approval process — the EA sends a draft, it sits in your inbox, and the send date passes. Before your first project, decide who approves copy and what the turnaround expectation is: even a simple 'reply with edits or approval within 48 hours' rule prevents most bottlenecks. Come to onboarding with access credentials for your email platform and a rough calendar of upcoming campaigns or enrollment dates — that's enough for an EA to start building a real workflow.

1

Enrollment Email Drip Campaign Setup

Build and schedule multi-step email sequences in Mailchimp or Constant Contact targeting prospective students or parents at different stages of the enrollment funnel.

2

Social Media Content Scheduling

Upload and schedule approved posts across platforms like Facebook, Instagram, and LinkedIn using Buffer or Hootsuite, aligned to your academic calendar and campaign dates.

3

List Segmentation and CRM Maintenance

Organize and clean contact lists in your CRM or email platform — segmenting by grade level interest, inquiry source, or enrollment status to improve campaign targeting.

4

Campaign Performance Reporting

Pull open rates, click-through rates, and registration numbers from your email and event platforms and compile them into a simple summary you can review weekly or monthly.

5

Event and Webinar Promotion Coordination

Manage promotional timelines for open houses, info sessions, or virtual tours — including reminder emails, landing page updates in tools like Squarespace or WordPress, and registration confirmations.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Klaviyo
Later
Google Analytics
Mailchimp
Buffer
HubSpot

...and many more!

Trusted by education companies

Trusty Oak supports education companies including Devorah Heitner, PhD, Educational Testing Services (ETS), Proximity Learning, and 1 others — handling everything from marketing & campaigns to broader operational support.

What marketing & campaigns support costs for education companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Yes — many Education clients use their EA for both. Enrollment campaigns (prospecting, nurturing, open house promotion) and ongoing communications (newsletters, re-enrollment reminders, program updates) use the same tools and skill set, so a single EA can manage both once they're oriented to your calendar and audience segments.
At $35/hr for an Executive Assistant, $1,000/month gives you roughly 28 hours — enough to run two or three active campaigns, maintain a content calendar, and handle routine list management each month. If marketing is your primary need, that's a realistic scope. If you also have administrative tasks like scheduling or inbox management, you can split hours across both without needing a separate engagement.
Trusty Oak EAs are experienced with a wide range of marketing and CRM platforms, and many have worked with education-specific tools. During onboarding, your Client Success Manager will confirm tool familiarity and match you with an EA who fits your tech stack — or who can get up to speed quickly if your platform is straightforward to learn.

Start delegating your education marketing this month

Trusty Oak's onboarding includes a Strategic Delegation Plan built around your actual campaigns and calendar — so your EA isn't starting from scratch. The one-time $300 onboarding fee covers that setup, and unused hours roll over each month.