Website management & SEO support for education organizations

Whether you're running a tutoring company, private school, online course platform, or education nonprofit, your website is often the first touchpoint for prospective students and families — and it needs to work. Enrollment cycles, course catalog updates, event pages, and blog content all create a steady stream of website tasks that pull administrators away from higher-priority work. A Trusty Oak EA can own that queue so your site stays current, search-visible, and functional without requiring your constant attention.

Fractional website management & seo support for education companies

How Trusty Oak handles website management & seo for education companies

A Trusty Oak EA working in website management and SEO for an education client typically handles tasks inside platforms like WordPress, Squarespace, or a custom LMS, depending on your tech stack. Day-to-day, this might look like updating course descriptions and enrollment deadlines, publishing blog posts written by your team, fixing broken links, and ensuring your Google Business Profile reflects accurate program information. On the SEO side, EAs work within tools like Google Search Console, Semrush, or Yoast SEO to monitor keyword rankings, flag indexing issues, and optimize on-page elements like title tags, meta descriptions, and heading structure. Your role is to provide direction on new content or program changes — the EA handles the execution and keeps a running log of what's been updated and why.

What your EA takes off your plate

Before your first session, document which pages on your site change most frequently — typically program pages, staff directories, and event listings — and give your EA editor-level access to your CMS rather than walking them through every update manually. The most common mistake education clients make is holding website tasks until they pile up; a brief weekly check-in with a standing task list keeps the site accurate in real time and prevents the scramble before enrollment season opens.

Course and Program Page Updates

Editing enrollment dates, tuition details, prerequisites, and program descriptions in your CMS whenever offerings change each semester.

On-Page SEO Optimization

Reviewing and updating title tags, meta descriptions, and alt text across key pages using tools like Yoast SEO or RankMath to improve search visibility for terms prospective students are actually searching.

Google Search Console Monitoring

Checking for crawl errors, manual actions, and keyword performance weekly so issues that hurt your rankings get caught and flagged before they compound.

Blog Publishing and Internal Linking

Formatting and publishing staff-written blog posts in your CMS, adding internal links to relevant program pages to support both user navigation and SEO equity.

Event and Enrollment Landing Page Management

Building or updating time-sensitive pages for open houses, application deadlines, and registration windows — including form setup, CTA placement, and post-event archiving.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Ahrefs

Screaming Frog

SEMrush

WordPress

Google Search Console

Google Analytics 4

...and many more!

Trusted by education companies

Trusty Oak supports education companies including Devorah Heitner, PhD, Educational Testing Services (ETS), Proximity Learning, and 1 others — handling everything from website management & seo to broader operational support.

What website management & seo support costs for education companies

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants

~$35/hour

10 hours $350

Specialists

~$50/hour

20 hours $1,000

Fractional Executives

~$95/hour

0 hours $0

Your monthly budget

$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently Asked Questions

Can an EA manage our website if we use a proprietary school management system or LMS?

Yes, as long as the platform allows editor or admin access for a team member. Trusty Oak EAs are experienced with common education platforms including WordPress, Squarespace, Canvas integrations, and Teachable, and can ramp up on less common systems with documentation or a short walkthrough. If your platform has significant restrictions on external access, your Client Success Manager can help you think through the right setup during onboarding.

How does SEO work for an education organization that serves a specific geographic area?

Local SEO is often the highest-leverage channel for schools, tutoring centers, and in-person programs — which means optimizing your Google Business Profile, building location-specific landing pages, and targeting search terms like 'private school in [city]' or 'SAT tutoring near me.' A Trusty Oak EA can handle the ongoing maintenance of these assets, monitor local keyword rankings in tools like Semrush, and flag opportunities to improve your visibility in local search results.

We only need website help during enrollment season. Does Trusty Oak accommodate that kind of variable workload?

Trusty Oak's monthly talent budget starts at $1,000 with unused hours rolling over each month, which means lighter months build a buffer you can draw on when enrollment season ramps up. After the initial three-month commitment, the arrangement is month-to-month, so you're not locked into a fixed scope that doesn't match your academic calendar.

Keep your education website accurate and search-ready

Trusty Oak will match you with a US-based EA who understands the pace of education organizations and can take website management and SEO off your plate. Onboarding includes a Strategic Delegation Plan so your EA starts with clear priorities from day one.