Email Marketing

Get a Mailchimp specialist working in your account

You know what you need built in Mailchimp. The campaigns are mapped out, the segments exist in theory, and the automations have been on your to-do list for months. What's missing is someone who can sit down in your account and actually do the work. Trusty Oak's fractional specialists handle Mailchimp execution directly, building and maintaining campaigns, audiences, and automations under your brand and with your approval at each step. This is not consulting or advice. It is hands-on work inside your account.

What our team does with Mailchimp

Concrete work our fractional specialists take on inside your Mailchimp account. No vague promises.

Build and configure email campaigns from brief to send

Specialists take your copy and design direction, build the campaign inside Mailchimp using your saved templates or brand defaults, configure subject lines and preview text, set the audience segment, and schedule or send on your behalf. Every campaign is reviewed against your checklist before it goes out. Deliverables include a sent campaign, a screenshot of the final build, and a link to the report once data populates.

Design and activate Customer Journey automations

Using Mailchimp's Customer Journey builder, specialists map trigger points, set wait conditions, add branching logic based on contact activity, and connect the right email content to each step. Common builds include welcome series, post-purchase follow-ups, and re-engagement paths. Each journey is documented with a flowchart so your team understands what fires and when.

Audit and repair existing audience and tag structure

Over time, Mailchimp audiences accumulate duplicate contacts, inconsistent tags, and segments that no longer reflect how your business actually works. Specialists review your current audience structure, identify redundancies, clean up tag naming conventions, and rebuild segments using consistent logic. The output is a documented audience map and a cleaned contact list ready for accurate segmentation.

Set up and manage signup forms and landing pages

Specialists build embedded forms, pop-up forms, and Mailchimp-hosted landing pages tied to specific audiences or tags. Form fields are configured to capture the data your segments depend on, and confirmation and thank-you messaging is customized to match your brand voice. After launch, specialists monitor form submissions and flag any integration or delivery issues.

Integrate Mailchimp with your CRM, e-commerce platform, or website

Specialists connect Mailchimp to tools like Shopify, WooCommerce, HubSpot, or Zapier to keep contact data and purchase activity in sync. This includes mapping fields between platforms, testing data flow, and setting up automations that trigger from external events such as a new order or a form fill on your website. Integration work is documented with a connection log so nothing breaks silently.

Migrate contacts and campaigns from another platform into Mailchimp

If you are moving from Klaviyo, Constant Contact, ActiveCampaign, or another email platform, specialists handle the contact export, field mapping, and import into Mailchimp with suppression lists and unsubscribes intact. Existing automations are reviewed and rebuilt in Mailchimp's Customer Journey or Classic Automations format. Migration work includes a pre-launch checklist to confirm deliverability settings like DKIM and SPF are properly configured.

How the Mailchimp handoff works

During onboarding, your dedicated Client Success Manager reviews your existing Mailchimp account alongside you, identifying what is already built, what is broken or outdated, and what is missing entirely. From that review, we build a Strategic Delegation Plan that prioritizes Mailchimp tasks by impact and effort, so the first hours of work go toward what matters most. Specialists work directly inside your account using credentials you control, and every automation, campaign, or audience change is documented before it goes live. You approve the work at each milestone, so nothing ships without your visibility. Ongoing maintenance is scoped month to month based on your send calendar, list growth, and any platform changes Mailchimp rolls out.

Common Mailchimp workflows we build

A few of the most common workflows our team has deployed with Mailchimp.

New subscriber form fill → tagged by source → welcome journey triggered

When a contact submits a form tied to a specific campaign or landing page, a source tag is applied automatically and the appropriate welcome series fires based on that tag. This keeps new contacts in the right nurture path from day one without manual sorting.

Shopify purchase → Mailchimp contact updated → post-purchase sequence activated

Using the Mailchimp-Shopify integration, a completed order updates the contact's purchase activity in Mailchimp and triggers a post-purchase email sequence with a review request or upsell offer. Specialists configure the product match conditions so only relevant follow-ups are sent based on what was purchased.

Inactive contacts flagged → re-engagement campaign sent → non-openers suppressed

Specialists build a segment of contacts who have not opened or clicked in 90 days, launch a re-engagement campaign to that segment, and then move non-responders to an archived or suppressed status. This protects sender reputation and keeps your active audience metrics accurate.

Weekly newsletter brief received → campaign built, reviewed, and scheduled

On a recurring schedule, specialists receive your content brief or draft copy, build the campaign inside Mailchimp using your approved template, apply the correct audience segment, and send a preview link for your sign-off before scheduling. This removes the production bottleneck without removing your editorial control.

Zapier trigger from CRM → new Mailchimp contact created → onboarding sequence started

When a deal closes or a contact reaches a specific stage in your CRM, a Zapier automation creates or updates the corresponding Mailchimp contact and enrolls them in an onboarding sequence. Specialists build and test the Zap, confirm field mapping, and document the trigger logic so the workflow can be updated as your CRM evolves.

What Mailchimp support costs

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants

~$35/hour

10 hours $350

Specialists

~$50/hour

20 hours $1,000

Fractional Executives

~$95/hour

0 hours $0

Your monthly budget

$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently asked questions

Do I have to give Trusty Oak full admin access to my Mailchimp account?

You retain ownership of your Mailchimp account at all times. Most clients add a specialist as a Manager-level user, which gives enough access to build campaigns, manage audiences, and configure automations without transferring billing or account ownership. You can revoke access at any time from your account settings.

How much ongoing Mailchimp work is included each month?

That depends on your Monthly Talent Budget, which starts at $1,000 per month. Mailchimp specialists bill at $50 per hour, so a $1,000 budget covers roughly 20 hours of work monthly. Unused hours roll over, so a lighter month in terms of sends does not mean lost time. Your Client Success Manager helps you allocate hours across campaigns, maintenance, and any integration or audit work.

Is Mailchimp the right platform for my business, or should I be on something else?

That is a fair question and one we will address honestly during onboarding. Mailchimp works well for small to mid-sized lists, straightforward e-commerce integrations, and teams that want a single platform for email and basic landing pages. If your use case involves complex behavioral triggers, advanced segmentation across a large list, or deep CRM integration, platforms like Klaviyo or ActiveCampaign may be a better fit. We will tell you that upfront rather than build on a platform that does not serve your goals.

Can a specialist fix automations or campaigns that were set up incorrectly by someone else?

Yes, and this is one of the most common requests we receive. Specialists audit existing Customer Journeys and Classic Automations, identify broken triggers, mismatched segments, or skipped steps, and rebuild or repair them with documentation of what changed and why. If the original build is too tangled to salvage cleanly, the specialist will flag that and recommend a rebuild rather than patch work that will break again.

How quickly can a specialist get started on my Mailchimp account?

After completing onboarding, which includes a one-time $300 fee and typically takes a few business days, your specialist can begin working in your account within the first week. The initial focus is usually the audit and Strategic Delegation Plan, followed by the highest-priority campaign or automation build. There is no ramp-up period where the specialist is learning the tool. They come in already familiar with Mailchimp's interface and current feature set.

Ready to hand off your Mailchimp work?

Book a discovery call and we will audit your current Mailchimp setup, identify what needs to be built or fixed, and put together a prioritized roadmap for your first 90 days of support.