Website management & SEO support without adding headcount

Every hour you spend updating plugins, fixing broken links, or second-guessing your meta descriptions is an hour you're not running your business. Trusty Oak EAs handle the ongoing maintenance and optimization work that keeps your site healthy and findable — the kind of work that's easy to deprioritize but expensive to ignore. Across 78 logged time entries in this category, our clients delegate everything from WordPress updates to keyword research so their sites stay current without pulling them off higher-value work.

What your executive assistant handles

Concrete tasks our team takes on — not vague promises.

WordPress & CMS Updates

Your EA monitors and applies plugin, theme, and core updates in WordPress or similar CMS platforms, reducing security vulnerabilities and compatibility issues before they become outages.

On-Page SEO Optimization

Using tools like Yoast SEO or Rank Math, your EA audits and updates title tags, meta descriptions, header structure, and internal links to align with your target keywords.

Content Publishing & Formatting

Your EA takes finalized blog posts, case studies, or landing pages and handles all formatting, image optimization, tagging, and scheduling inside your CMS so content goes live correctly every time.

Google Search Console & Analytics Monitoring

Your EA pulls regular reports from Google Search Console and Google Analytics to flag indexing errors, traffic drops, or crawl issues that need attention before they affect rankings.

Backlink Outreach & Link Building Support

Using tools like Ahrefs or SEMrush, your EA identifies link opportunities, manages outreach tracking in a spreadsheet or CRM, and follows up with contacts to support your off-page SEO strategy.

Technical SEO Audits

Your EA runs site audits using tools like Screaming Frog or Semrush to identify broken links, duplicate content, slow-loading pages, and missing alt text, then documents findings with prioritized recommendations.

$Trusty Oak fractional talent services$

How the handoff works

After onboarding, your dedicated Client Success Manager works with you to build a Strategic Delegation Plan that maps out exactly which website and SEO tasks you're handing off and at what frequency. In the first week, your EA gets access to your CMS, Google Search Console, and any SEO tools you're already using, then completes an initial audit to establish a baseline. From there, most clients settle into a recurring rhythm — weekly maintenance tasks, monthly reporting, and as-needed content publishing — all tracked transparently so you know where your hours are going. You stay in the loop without staying in the weeds.

Tools our team works with

We adapt to your existing stack — no forced migrations.

Google Analytics 4

SEMrush

Ahrefs

Screaming Frog

Google Search Console

WordPress

...and many more!

What website management & seo support costs

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants

~$35/hour

10 hours $350

Specialists

~$50/hour

20 hours $1,000

Fractional Executives

~$95/hour

0 hours $0

Your monthly budget

$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

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Frequently Asked Questions

Do I need to give my EA admin access to my website?

Most clients create a dedicated user account with the appropriate permission level — Editor or Administrator depending on the tasks being delegated. Your Client Success Manager will walk you through what access is needed during onboarding so you're not granting more than necessary.

Can an EA handle SEO strategy, or just execution?

Trusty Oak EAs at the Specialist level ($50/hr) can handle research, audits, keyword tracking, and content optimization based on an existing strategy. If you need someone to build your SEO strategy from scratch or interpret complex data to set direction, that's better suited to a Fractional Executive ($95/hr) who can own the strategic layer.

What if I'm not sure how many hours per month I need for this?

That's exactly what the Strategic Delegation Plan is for — your Client Success Manager will help you scope the work based on your site size, publishing frequency, and current SEO gaps before you commit hours. Monthly budgets start at $1,000, and unused hours roll over, so you're not penalized for lighter months.

Will my EA use the SEO tools I already pay for, or do I need to buy new ones?

Your EA works inside the tools you already have — whether that's SEMrush, Ahrefs, or something else. If you don't have any SEO tooling yet, your Client Success Manager can recommend what makes sense based on your budget and goals during the onboarding process.

Let's get your site off your plate

Tell us what's piling up — updates, audits, content publishing — and we'll match you with an EA who's done this work before. Onboarding takes one week.