Analytics & SEO

Get a ga4 specialist working in your account, not just advising from the outside

You already know GA4 is where your web data lives. What you need is someone who can get inside the account, set it up correctly, fix what is broken, and build reports your team will actually use. Trusty Oak's fractional specialists work directly in your Google Analytics 4 property, not in a slide deck or a strategy doc. Whether you are starting fresh, migrating from Universal Analytics, or untangling a messy implementation, we handle the hands-on work so you can focus on decisions instead of data plumbing.

What our team does with Google Analytics 4

Concrete work our fractional specialists take on inside your Google Analytics 4 account. No vague promises.

Configure GA4 Properties and Data Streams From Scratch

We set up your GA4 property, configure web and app data streams, and apply the correct measurement settings for your business type. This includes enabling Google Signals, setting session timeout parameters, and connecting your Google Tag Manager container so events fire accurately from day one. You get a fully documented property ready for reporting before we hand it back.

Build and Validate Custom Event and Conversion Tracking

We define and implement custom events using GA4's event model, including parameters that give your reports meaningful context beyond pageviews. Conversions are marked and verified against real session data, not just assumed to be working. If GTM is in the stack, we build the tags and triggers there and confirm data is landing correctly in the DebugView before going live.

Audit Existing GA4 Implementations for Data Quality Issues

We review your property for common problems: duplicate events, missing conversions, self-referral traffic inflating session counts, misconfigured filters, and internal IP addresses polluting your data. The audit produces a prioritized list of fixes with documented steps, and we can execute the fixes directly if you prefer. Most clients discover at least two or three data integrity issues during the first audit.

Create Custom Reports, Explorations, and Audiences

We build Exploration reports, including Funnel Explorations and Path Explorations, tailored to the questions your team is actually asking. Custom dimensions and metrics are applied where the default reports fall short. Audiences are defined for remarketing or segmentation purposes and published to connected ad platforms like Google Ads when applicable.

Connect GA4 to Looker Studio for Stakeholder Dashboards

We build Looker Studio dashboards that pull directly from your GA4 property using the native connector, giving stakeholders a live view of traffic, conversions, and engagement without requiring them to log into GA4. Dashboards are organized by audience, whether that is a marketing team, an executive summary view, or a client-facing report. We document the data sources and refresh schedules so the dashboards are maintainable long-term.

Manage Ongoing Tagging, Maintenance, and Monthly Reporting

As your site or campaigns change, we update GTM tags, adjust event parameters, and add new conversion actions without letting tracking drift out of sync with your actual business goals. Monthly, we review key metrics, flag anomalies, and deliver a plain-language summary of what the data shows. This keeps your GA4 property accurate and your team informed without requiring anyone on your side to be a GA4 expert.

How Trusty Oak supports Google Analytics 4 workflows

How the Google Analytics 4 handoff works

During onboarding, your Client Success Manager reviews your existing GA4 property (or your plans if you are starting fresh), documents what is in place, and identifies the highest-priority gaps or fixes. That review feeds directly into your Strategic Delegation Plan, which maps out the specific tasks your specialist will tackle first. Your specialist works inside your own GA4 account and GTM container, so you retain full ownership and access at all times. Every configuration change, custom report, or tagging update is documented in a shared workspace so your team always knows what was done and why. Before any significant change goes live, such as a new conversion event or a restructured reporting view, you review and approve it.

Common Google Analytics 4 workflows we build

A few of the most common workflows our team has deployed with Google Analytics 4.

New form submission → GA4 conversion event → Google Ads optimization

We configure a GTM trigger that fires on successful form submissions, sends a custom GA4 event with relevant parameters, marks it as a conversion in the GA4 property, and imports that conversion into Google Ads. This gives your ad campaigns real lead data to optimize against instead of proxy metrics like pageviews.

E-commerce purchase data → GA4 Enhanced Measurement → Looker Studio revenue dashboard

We implement GA4's e-commerce event schema (view_item, add_to_cart, purchase) via GTM using data layer variables from your platform, whether that is Shopify, WooCommerce, or a custom build. Once the data is flowing cleanly, we connect it to a Looker Studio dashboard that tracks revenue, average order value, and funnel drop-off by channel.

GA4 audience segment → Google Ads remarketing list → campaign targeting

We build GA4 audiences based on behavioral signals, such as users who viewed a product but did not purchase, or users who completed a key engagement event, and publish those audiences to linked Google Ads accounts. This replaces broad retargeting with segments grounded in actual on-site behavior.

UTM parameter audit → campaign tagging template → consistent source/medium reporting

We audit your existing UTM usage to identify inconsistencies that are fragmenting traffic sources in GA4 reports, then build a standardized tagging template your team can use going forward. The result is source and medium data you can trust when comparing channel performance month over month.

GA4 anomaly alert → email notification → weekly data quality check

We configure GA4 custom insights and anomaly detection alerts for key metrics like session count drops or conversion rate changes, routed to email so your team is notified before a tracking problem compounds. We also schedule a weekly data quality check to catch issues that automated alerts might miss.

What Google Analytics 4 support costs

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants

~$35/hour

10 hours $350

Specialists

~$50/hour

20 hours $1,000

Fractional Executives

~$95/hour

0 hours $0

Your monthly budget

$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently asked questions

Do I have to give Trusty Oak admin access to my GA4 account?

We ask for Editor-level access to your GA4 property and, if applicable, your Google Tag Manager container so we can do the hands-on work. You keep full Admin ownership of both accounts at all times, and access is revoked or adjusted whenever you choose. We never transfer ownership or make changes to account-level settings without your explicit approval.

How much ongoing work does GA4 actually require after the initial setup?

More than most people expect. GA4 properties require ongoing attention as your site changes, new campaigns launch, and Google updates the platform. Conversion events drift, UTM conventions slip, and new features like key events or channel groupings need to be configured to stay accurate. Most clients use a recurring block of hours each month for maintenance, reporting, and incremental improvements rather than treating GA4 as a one-time setup project.

We already have GA4 set up. Can a specialist audit it rather than rebuild it?

Yes, and this is one of the most common starting points. Your specialist will review your property for data quality issues, misconfigured events, missing conversions, and reporting gaps, then deliver a prioritized list of findings. You decide which fixes to address and in what order. A full audit typically takes three to six hours depending on how complex the implementation is.

Should we be using GA4 or would a different analytics tool be a better fit?

GA4 is the right choice for most businesses that rely on Google Ads and need a free, well-supported web analytics platform. If your team needs more advanced data modeling, multi-touch attribution across offline sources, or warehouse-native analytics, tools like Amplitude, Mixpanel, or BigQuery with a BI layer may be worth evaluating. We will tell you honestly during onboarding if GA4 is not the right fit for what you are trying to measure.

What does GA4 support cost and how are hours scoped?

GA4 work is handled by Trusty Oak's Specialists at $50 per hour. Monthly Talent Budgets start at $1,000 per month, and unused hours roll over, so you are not pressured to fill time with low-value tasks. A one-time $300 onboarding fee covers the initial audit and your Strategic Delegation Plan. The initial commitment is three months, then month-to-month.

Get your ga4 account audited and fixed

Book a discovery call and we will review your current GA4 setup, identify the tracking gaps or data quality issues that matter most, and outline a prioritized plan for what to fix first. You will leave the call with a clear picture of where your analytics stand and what it would take to get them right.