Social Media

Get a fractional specialist working inside your Meta Business Suite account

You already know what needs to happen inside Meta Business Suite. The ad campaigns need to be built and monitored, the pages need to stay consistent, the reports need to actually tell you something useful. What you don't have is the hours to do it yourself. Trusty Oak's fractional specialists work directly inside your account, handling the execution so you can stay focused on decisions. This is not a managed agency relationship. It is a trained specialist, in your account, doing the work.

What our team does with Meta Business Suite

Concrete work our fractional specialists take on inside your Meta Business Suite account. No vague promises.

Build and structure ad campaigns from scratch

Our specialists set up full campaign hierarchies inside Ads Manager, including campaign objective selection, ad set targeting configuration, and creative uploads with proper naming conventions. We apply audience segmentation using Custom Audiences, Lookalike Audiences, and interest-based targeting based on your goals. Every campaign is documented so you know exactly what was built and why.

Audit and fix underperforming ad accounts

We review your existing account structure for issues like overlapping audiences, budget misallocation, disapproved ads, and broken Pixel events. We identify which campaigns are cannibalizing each other and which ad sets have learning phase problems due to low event volume. You get a written audit with prioritized fixes, not just a list of observations.

Manage ongoing Facebook and Instagram page activity

We schedule and publish organic posts across connected Pages using the native Content Planner, maintain posting cadence, and respond to comments or messages according to your guidelines. We keep your Business Page settings current, including contact info, call-to-action buttons, and linked accounts. This covers both Facebook Pages and connected Instagram professional accounts under the same Business Portfolio.

Configure and troubleshoot Meta Pixel and Conversions API

We verify that your Meta Pixel is firing correctly on key pages, check for duplicate events in Events Manager, and flag any event deduplication issues between browser and server-side signals. If you are using a Conversions API integration through Shopify, WordPress, or a custom setup, we coordinate the diagnostic steps and document event mapping for your developer if deeper work is needed. Accurate event data is the foundation of every campaign decision.

Build and maintain custom and Lookalike Audiences

We create and update Custom Audiences from customer lists, website traffic, video engagement, and lead form interactions, and set refresh schedules so they stay current. We build Lookalike Audiences at multiple similarity percentages and document which audiences are assigned to which campaigns. When audiences expire or shrink due to data retention limits, we rebuild them and update the relevant ad sets.

Set up reporting dashboards and pull performance summaries

We configure custom column sets inside Ads Manager to surface the metrics that matter for your specific objective, whether that is cost per lead, purchase ROAS, or link click volume. We build saved reports and export scheduled data into Google Sheets or your preferred reporting format on a weekly or monthly cadence. You get a clear picture of what is working without having to dig through the interface yourself.

How Trusty Oak supports Meta Business Suite workflows

How the Meta Business Suite handoff works

During onboarding, your dedicated Client Success Manager reviews your existing Meta Business Suite setup, including your Business Portfolio structure, connected ad accounts, Pages, Pixels, and any active campaigns. From that audit, we build a Strategic Delegation Plan that prioritizes the highest-impact work for your first month. Your specialist works directly inside your account with access you control, and documents every workflow, naming convention, and audience configuration so nothing lives only in someone else's head. You approve the approach before we execute, and you retain full ownership of every asset inside your account. Ongoing work is logged in detail so you always know what was done and when.

Common Meta Business Suite workflows we build

A few of the most common workflows our team has deployed with Meta Business Suite.

New lead form submission → CRM entry → email notification

When a prospect fills out a Meta Instant Form attached to a Lead Ad, we connect the form to your CRM (HubSpot, Salesforce, or similar) via a native integration or Zapier so the contact is created automatically. You receive an email or Slack notification for each new lead without any manual export from Meta.

Monthly ad spend review → performance report → budget reallocation recommendation

At the end of each month, we pull campaign-level and ad set-level data from Ads Manager, populate a reporting template with cost per result, reach, and conversion metrics, and flag which ad sets are over or under the target cost threshold. You receive a one-page summary with a specific budget reallocation recommendation for the following month.

New product launch → campaign build → A/B creative test setup

When you are launching a new product or offer, we build the full campaign structure including separate ad sets for cold, warm, and retargeting audiences, and set up an A/B test comparing two creative variations using Meta's built-in split testing tool. Results are tracked against a defined cost per result goal and reported at the end of the test window.

Website visitor audience → retargeting campaign → sequential ad delivery

We create a Custom Audience from your website visitors segmented by page visited or time on site, then build a retargeting campaign that serves a different creative to people who have already seen your top-of-funnel ads. The sequence is documented so you know which message each audience segment is receiving at each stage.

Pixel event discrepancy flagged → Events Manager audit → fix documented

When conversion data looks inconsistent, we run a diagnostic in Events Manager to identify duplicate events, misfiring triggers, or broken Conversions API connections. We document each issue found, implement fixes where possible within the platform, and provide a clear handoff note for any server-side changes that require developer access.

What Meta Business Suite support costs

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants

~$35/hour

10 hours $350

Specialists

~$50/hour

20 hours $1,000

Fractional Executives

~$95/hour

0 hours $0

Your monthly budget

$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently asked questions

Do I keep ownership of my Meta Business Suite account and all the assets inside it?

Yes. You retain full ownership of your Business Portfolio, ad accounts, Pages, Pixels, and audiences. We request Partner access or a People-level role inside your Business Suite depending on the scope of work, which means you can remove our access at any time without losing any of your data or campaign history. We never create accounts on your behalf that we own.

What does ongoing Meta Business Suite management actually look like month to month?

After the initial setup or audit work is complete, ongoing support typically includes weekly campaign monitoring, audience refreshes, creative swaps, and a monthly performance report. The exact scope depends on your monthly talent budget and what you have delegated. Your Client Success Manager reviews priorities with you at the start of each month so hours are allocated to the work that matters most.

Should I be using Meta Business Suite or would a third-party tool like Hootsuite or Sprout Social be a better fit?

Meta Business Suite is the right tool if your focus is on Facebook and Instagram specifically, especially if you are running paid ads, because it keeps your organic and paid workflows inside the same platform with native Pixel and audience integration. If you are managing five or more social platforms and paid social is a smaller part of your mix, a third-party tool may give you better cross-platform visibility. Our specialists can help you evaluate the tradeoff during onboarding if you are not sure.

How quickly can a specialist get up to speed on my existing account?

Most specialists are oriented on an existing account within the first week. We conduct an account audit at the start of the engagement, review your campaign history, naming conventions, and current audience structure, and document what we find before making any changes. If your account has a complex history or multiple ad accounts under one Business Portfolio, we factor that into the onboarding timeline.

What is the minimum commitment and how is billing handled for Meta Business Suite work?

Trusty Oak's monthly talent budget starts at $1,000 per month, which covers Specialist work at $50 per hour. There is a one-time $300 onboarding fee and an initial three-month commitment, after which the arrangement is month-to-month. Unused hours roll over, so if your Meta Business Suite workload is lighter one month, you do not lose that time.

Get your Meta Business Suite audit started

Your discovery call includes a review of your current Meta Business Suite setup, a clear picture of what is costing you time, and a prioritized plan for what a fractional specialist would tackle first.