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Analytics & SEO

Get a SEMrush specialist working in your account

You already know what SEMrush can do. The problem is that running it well takes consistent time: pulling reports, monitoring position tracking, actioning audit findings, and keeping projects organized. Trusty Oak fractional specialists work inside your SEMrush account on a recurring basis, handling the execution so the data actually gets used. This is not consulting or strategy hand-holding. It is someone who knows the platform doing the work.

What our team does with SEMrush

Concrete work our fractional specialists take on inside your SEMrush account. No vague promises.

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Build and configure Site Audit projects from scratch

We set up your Site Audit project with the correct crawl scope, user-agent settings, and schedule so it reflects your actual site structure. After the initial crawl, we categorize errors, warnings, and notices by priority and deliver a remediation list mapped to your dev or content team's workflow. You get a clean baseline and a clear action queue, not a raw report to interpret yourself.

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Maintain Position Tracking campaigns and report on movement

We configure Position Tracking with your target keywords, competitor domains, and device or location settings that match your actual audience. On a weekly or monthly cadence, we pull visibility scores, SERP feature changes, and ranking shifts, then summarize what moved, why it likely moved, and what needs attention. Reports are delivered in your preferred format, whether that is a Google Slides deck, a Looker Studio dashboard, or a plain spreadsheet.

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Organize Keyword Magic Tool research into structured master lists

We use Keyword Magic Tool to build segmented keyword lists grouped by intent, topic cluster, or funnel stage depending on your content strategy. Lists are exported, deduplicated, and documented in a format your writers or strategist can act on directly. Each list includes volume, difficulty, and intent labels so prioritization decisions are already made.

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Run and action Backlink Audit and Link Building tool tasks

We run Backlink Audit on a scheduled basis, flag toxic or suspicious links, and manage the disavow file if needed. Inside the Link Building tool, we can manage prospect lists, track outreach status, and update link acquisition records so your off-page efforts stay organized. Deliverables include a current disavow log and a running link acquisition tracker.

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Connect SEMrush data to Google Looker Studio for live reporting

We build Looker Studio dashboards that pull directly from SEMrush via the native connector, combining organic traffic data with ranking trends, audit scores, and competitor visibility in a single live view. Dashboards are built to your brand specs and shared with the stakeholders who need them, without requiring them to log into SEMrush directly. We also maintain and update the dashboard as your tracked keywords or competitors change.

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Audit an inherited or neglected SEMrush account and rebuild project structure

If you have an existing SEMrush account with outdated projects, stale keyword lists, or misconfigured audits, we conduct a full account audit before doing anything else. We document what is set up, what is broken, and what is missing, then rebuild the project structure around your current goals. This is a common starting point for clients who acquired an account through an agency transition or a team change.

How Trusty Oak supports SEMrush workflows

How the SEMrush handoff works

During onboarding, your Trusty Oak Client Success Manager reviews your existing SEMrush account setup, or helps you configure a new one if you are starting fresh. We document what projects exist, what is actively maintained, and where the gaps are relative to your goals. From there, we build a prioritized task roadmap inside your Strategic Delegation Plan so you know exactly what your specialist will work on first and in what order. Your specialist works directly inside your SEMrush account using access you control, documents every workflow they build or maintain, and checks in with you before making changes that affect your project structure or tracked data. Nothing is done in a black box.

Common SEMrush workflows we build

A few of the most common workflows our team has deployed with SEMrush.

1

Weekly rank check, SEMrush Position Tracking export, summary to Slack or email

Every Monday, we pull the Position Tracking report for your primary keyword set, flag any rankings that moved more than five positions in either direction, and send a plain-language summary to your team via Slack or email. No login required on your end to stay current on where you stand.

2

Site Audit crawl, error triage, Jira or Asana ticket creation for dev team

After each scheduled Site Audit crawl, we review new errors and warnings, filter out known false positives, and create prioritized tickets in Jira or Asana with the SEMrush issue description, affected URLs, and recommended fix. Your dev team gets actionable tasks without needing to interpret the audit themselves.

3

Keyword gap analysis, competitor comparison, content brief handoff to writer

We run a Keyword Gap analysis against two or three competitor domains you specify, identify high-volume terms where competitors rank and you do not, and build a prioritized list of content opportunities. Each opportunity is packaged into a lightweight content brief with target keyword, intent, suggested title, and supporting terms pulled from SEMrush.

4

New page published, position tracking update, 30-day ranking check logged

When your team publishes a new page or post, we add the target keyword to your Position Tracking campaign, tag it by content type or campaign, and log a 30-day check-in reminder. At the 30-day mark, we pull ranking data for that URL and report on whether it is indexing and gaining visibility as expected.

5

Monthly SEMrush data pull, Looker Studio dashboard refresh, executive summary delivered

At the close of each month, we update your Looker Studio dashboard with the latest SEMrush data, verify that all connector feeds are current, and write a one-page executive summary covering organic visibility trends, top movers, and recommended focus areas for the next month. The summary is formatted for a non-technical audience so it can go directly to leadership.

What SEMrush support costs

Drag the sliders to build a monthly plan that fits your workload.

Executive Assistants
~$35/hour
10 hours $350
Specialists
~$50/hour
20 hours $1,000
Fractional Executives
~$95/hour
0 hours $0
Your monthly budget
$1,350

Starting at $1,000/month. One-time $300 onboarding fee includes your Strategic Delegation Plan.

Book a Discovery Call

Frequently asked questions

No. SEMrush supports multi-user access with role-based permissions, so you can add your specialist as a user with the access level you are comfortable with. Most clients grant editor-level access scoped to the relevant projects. You retain full ownership of the account and can remove access at any time.
Most SEMrush work is ongoing because rankings shift, audits need to be actioned, and keyword lists need to be updated as your content strategy evolves. Trusty Oak's model is built for recurring fractional work, starting at $1,000 per month with hours that roll over if unused. That said, if you need a one-time account audit or setup as a starting point, we can scope that inside your first month.
Yes, and in that case we often start by identifying which features you are underusing relative to your goals. Many clients come in using only Position Tracking or basic keyword research and leave with a full audit workflow, a Looker Studio dashboard, and a structured content pipeline. You pay for hours worked, not for a predetermined scope.
A consultant typically sets strategy and hands recommendations back to you to implement. A Trusty Oak specialist is executing inside your account: building projects, running reports, actioning audit findings, and delivering outputs your team can use. If you already have an SEO strategy or agency relationship, our specialists complement that by handling the platform execution that often falls through the cracks.
Yes. Trusty Oak specialists work with Ahrefs, Moz, and other SEO platforms in addition to SEMrush. If you are deciding between tools, we can share what we have observed across client accounts in terms of workflow fit, but we do not have a vendor preference. The right tool depends on your use case, team, and existing integrations, and we are happy to talk through that on a discovery call.

Put your SEMrush account to work

Book a discovery call and we will audit your current SEMrush setup, identify the highest-priority gaps, and map out a 90-day execution plan your specialist can start on immediately.